Systemax Inc., parent company to discount electronics retailer TigerDirect and the new owner of CompUSA, has purchased Circuit City‘s brand, trademarks and e-commerce business, to the surprise of exactly no one.

From the AP:

A spokeswoman for Streambank LLC, the intellectual property consulting firm hired by Circuit City Stores Inc., said the assets were sold at auction Monday to New York-based Systemax. Terms of the deal were not available.

A federal bankruptcy judge in Richmond must approve the sale at a hearing Wednesday.

What does this mean for the Circuit City brand? Well, here’s a recent post detailing what Systemax did with CompUSA.

The general consensus is that they improved it. Will they improve Circuit City?

Circuit City brand, Web site sold at auction [Chicago Sun-Times]
(Photo:rchris173)

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.