Subway has launched a pilot program called SubwayNow where New York City residents (Manhattan only at the moment, it looks like) can register to place pick-up orders via text message. According to IntoMobile, after registering with your address and providing payment info, which they keep on file, you set up a list of sandwich orders that are saved as a personal menu. When you’re ready to use the service, you text “menu” to the Subway shortcode, and Subway sends back your pre-set menu. Then you text back the menu item you want, and Subway responds with a pick-up time.

It sounds convenient once you’ve jumped through the registration hoops, although the clear downside is you’re storing credit card info on a third-party site, which is the sort of thing that always seems to come back up as a bad idea when a company’s database is breached. If you’re comfortable with that risk, however, have at it.

“Subway launches sandwich ordering via SMS in New York City” [IntoMobile]

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