Reader Luke noticed that the grocery shrink ray mercilessly zapped his bottle of White Rain shampoo– but mysteriously left the “33% more” label untouched. 33% more than… what exactly?

Luke says:

I’ve been using White Rain shampoo for years. It’s in every Walgreens in the nation, and it is the cheapest shampoo ever. It’s a dollar a bottle. It’s always been a dollar a bottle. Ask anyone. It’s also always been in a 590 mL bottle. But now they changed it to a 532 mL bottle. They still insist it’s “33% MORE” than something.

Well, it certainly isn’t 33% more than it used to be.

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