double the something

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Jill noticed that there were two different designs of Dawn dish detergent on the shelf. As a savvy consumer, she knew that sometimes a redesign can mask a strike from the Grocery Shrink Ray. Indeed, the new bottles contained two fewer ounces of detergent, yet advertise that they contain “2X More.” Wait…two times more of what? [More]