Brooks Brothers Thanks Three-Week Old Infant For Requesting Their Catalogue. What?

Reader Jillian thought she was keeping an eye on her three-week-old son, Benjamin, but apparently, he managed to sneak away and sign up for a Brooks Brothers catalog. As Jillian explains, “either I have a very preppie prodigy on my hands, or his name is already on a mailing list.”

She sent us her polite letter to Brooks Brother’s CEO:

Dear Mr Del Vecchio –

Today, I received a Brooks Brothers catalog in the mail, addressed to Benjamin James Tate-Booth (sic). Benjamin Tate-Boothe is my three-week old infant son. I assure you that he has no need of Brooks Brothers suits at this time, especially as he tends to soil garments quickly.

I am concerned at how your company gained my son’s name and address in order to address an unsolicited catalog to him. The customer number present on the envelope is #004388918, and the accompanying letter states that a request for this catalog was placed. Brooks Brothers may have purchased his name from another mailing list, because I doubt Ben is signing up for clothing catalogs at such a tender age.

I am addressing this to your attention as your name is on the letter accompanying this catalog. I am hoping you will look into the source of Ben’s catalog request, and stop any further unsolicited mail going to our address.



Who says this is a mistake? Stain-resistant ties! Maybe they come with matching bibs. Benjamin could charge them to his brand new American Express card, you know, once as he learns to scribble his name.

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.