Easter Creep: Target Hauls Out The Easter Products On December 26

We’d love to tell you exactly what we yelled at our computer screen when we saw the above photograph, but it would probably set off your company’s web filtering software.

Reader Jason writes:

I saw this at Target in Tinley Park, IL yesterday and thought it was funny. Guess it’s never too early to start gearing up for Easter.

Forgive us, Target, but in fact it can be too early to start celebrating Easter. You know, technically.


Please send us any “Easter Creep” photos by emailing them to tips@consumerist.com or submitting them to our Flickr pool with the tag “Easter Creep.” Thanks.



Edit Your Comment

  1. mindshadow says:

    I saw Valentines stuff at Wal Mart on December 24th. I was kinda like “Oh, wow.. they’re starting early.”

  2. Nemesis_Enforcer says:

    I saw Easter stuff in Target here in L.A. on the 21st. It wasn’t a huge area but it was there tucked in next to the Christmas stuff. What day is Easter next year? I am not Christian so I don’t follow thier holidays much.

  3. Starfury says:

    Easter is on March 23, 2008. This means you have less than 3 shopping months to get all your Easter goodies.

    Easter is not really a holiday we spend any money on except for candy for the kids.

  4. mk says:

    To be fair, Easter is pretty early this year, March 23. Not that that excuses this clearly early Easter items. What, no MLK Day? Valentine Day? President’s Day?

  5. Crazy Broad says:

    @Mindshadow: I saw Valentine’s Day stuff front and center at Target on the 24th and had pretty much the same reaction. At this rate I expect to see Halloween decorations up by January 5.

  6. Myotheralt says:

    Easter is in April. By my calculations they should have the Halloween stuff out by then, and christmas stuff out but july 4th.

  7. ConsumptionJunkie says:

    I wouldn’t call it “Easter Creep.” It’s just some bunny/chick figurines.

  8. Myotheralt says:

    @myotheralt: oops, i dont follow calendars either

  9. emilymarion333 says:

    The Target by my house was putting out bathing suites on December 22nd! It was pretty annoying!

  10. trollkiller says:

    @melking1972: What do you buy for MLK day?

  11. trollkiller says:

    @emilymarion333: Ok that is funny, all the gals trying on bathing suits after the holiday binge.

  12. Jamie All Over says:

    @emilymarion333: I believe we sell bathing suits all year long at my Target. It would make sense if we were in the South, but it’s definitely in southeast Michigan. :P

    I actually had to put out a bunch of Valentine’s Day and spring-themed merchandise today. All of the guests gave me strange looks. :)

  13. m4ximusprim3 says:

    It’s never too early for PEEPS! MORE PEEPS!

  14. Major-General says:

    @Nemesis_Enforcer: Forty days after the beginning of Lent, or 41 after Mardi Gras. Unless you’re Messianic Jewish, which makes Easter the Sunday after Passover.

    Starting the week before, there is Palm Sunday (3/16), Ash Wednesday, Maundy Thursday, Good Friday, and Holy Saturday (3/19-3/22).

  15. econobiker says:

    Are the St. Patrick’s Day beer accessories out yet or is Valentine’s Day trumping that?

    BTW: Valentines Day stuff out in one Nashville, TN area Wal-Mart on Dec. 26…

  16. mindshadow says:

    @trollkiller: You purchase water hoses and billy clubs.

    *going to hell for that joke*

  17. @ConsumptionJunkie: I was about to agree with you but then I saw the multi-colored eggs on the second shelf.

    I’m not sure what occasion other than Easter calls for pastel eggs.

  18. ARP says:

    This reminds me of the Wal-Mart South Park episode.

    They reason they put it out is that we buy it in enough quantity to justify doing it. This goes for all the holidays. If they didn’t move enough of the product, they’d put something else there and wait until demand is sufficient. Believe me, they carefully track that stuff.

  19. youbastid says:

    Hippitus Hoppitus Deeeeeeeeeus!

  20. youbastid says:

    @mindshadow: Maybe you would be if it was funny. See, there’s funny, introspective race humor (Dave Chappelle, Richard Pryor) and then there’s unfunny, tasteless race humor (Carlos Mencia). That was definitely on the Mencia side of things.

  21. savvy999 says:

    nah, that was funny. Especially since I thought he was talking about St. Paddy’s Day, not MLK day.

  22. AnnieGetYourFun says:

    Yeah, same here. V-Day stuff at Target on the 24th. Sigh.

  23. ceejeemcbeegee is not here says:

    Just what I wanted… 3 month old chocolate bunnies! Thanks grandma!

  24. STrRedWolf says:

    Can we just degrade “Christmas/Easter/Valentines Day creep” to “Holiday Creep”?

  25. ancientsociety says:

    They had Valentine’s Day stuff out yesterday (12/26) at Borders in Chicago (Clark & Diversey). Too bad i didn’t have my camera.

  26. bohemian says:

    Our Target had bathing suits out two weeks ago. I didn’t see any Easter or Valentines stuff today when I was there. They did have lots of left over Christmas stuff everywhere.

    I thought it was interesting that they put the entire lineup of Bratz merchandise on clearance. Maybe those things will finally go away for good.

  27. Omi says:

    @trollkiller: On MLK day I bust out the Dreamcast and play games all day whilst sucking away on a dreamsicle.

    Side Note: Upon opening said dreamsicle on MLK day before laying lips on the dreamy goodness one must proclaim at the top of your lungs “I HAVE A DREAMSICLE!”

  28. Maybe you would be if it was funny.

    @youbastid: Only funny people go to Hell? I should read that with a “n’t”, right?

  29. youbastid says:

    @STrRedWolf: We could, but then it would be year round. Easter Sunday begets Mother’s Day/Father’s Day/July 4th creep, those “holidays” beget Back to School creep, which begets Halloween creep, which begets Thanksgiving/Christmas/New Years creep and the cycle starts anew…After all, there’s always gotta be something in the seasonal aisle at Walgreen’s.

  30. rasbach says:

    There is some irony in this, the day after the celebration of the birth of Christ- retail stores are preparing for the observance of the death of Christ. I’m not a Christian, but I know inappropriate when I see it. It’s like when my neighbor put a cross next to the nativity scene- I was like WTF!?!

  31. rasbach says:

    @ARP: Nothing against you, but you know the world is in a sad state of affairs when an a logical statement is referenced by South Park. I’m just sayin…

  32. ceriphim says:

    And to think I was pissed when I saw my entire mall loaded down in Xmas decorations the day after Halloween…

  33. drjayphd says:

    Oh, Target puts out everything early. They had Valentine’s Day stuff in the dollar bins a few days before Christmas…

  34. phantomfly says:

    I was at Target today and saw Valentine’s creep… I thought that was bad. Guess not.

  35. mindshadow says:

    @youbastid: I can’t shove a sense of humor into your skull, but getting your panties in a bunch about race only helps perpetuate racism. “OH LAWDS, HE SAID SOMETHING DEROGATORY.”

    Seriously, those were bad times and I happen to live in the city that those famous photos of the civil rights movement folks getting hosed were taken (Birmingham, AL). It was a horrible thing, but dwelling on it helps nothing, and neither does saying it’s taboo to make a joke about them.

    This is totally off topic though, and I apologize if I offended anyone. If you were offended, however, you might need to lighten up.

  36. yahonza says:

    Jeeziz, I can’t believe the stores are going to oppress us with early easter items. IS there no end to their evil?

    Stupid topic and a waste of time, just like the Christmas creep topic.

  37. youbastid says:

    @mindshadow: Hm, no, I didn’t say I was offended, I said it wasn’t funny. You did insinuate it was a joke you would go to hell for, and I said nope, it’s not.

  38. RandomHookup says:

    On the second day of Christmas, my true love gave to me….2 ceramic bunnies and a partridge in a pear tree.

  39. mindshadow says:

    @youbastid: Oh, ok. Carry on then.

  40. PSTOKELY says:

    I guess Target will have school supplies on clearance before school is even out for the summer. OfficeMax had school supplies in stock before school was even out here.

  41. Shops inside Disneyland (California) had Valentines merchandise out on December 26, right next to the 50% off Christmas stuff. Some of the Valentines stuff is pretty cute.

  42. Sudonum says:

    Well down here in New Orleans it’s Mardi Gras creep. As pointed out earlier in the post, Mardi Gras is 2/5. I’ll see if I can get some photos from my local Target.

  43. GreatCaesarsGhost says:

    Not actually a celebration of the death of Christ. Just sayin’.

    As far as creep: you really have to ask, what else are they going to put there? The biggest Xmas creep violator this year was Lowes, which started in late August. They were clearancing summer stuff and had to replace it with something. What else would logically go in the seasonal section if not the next holiday people buy a lot of crap for?

  44. jrdnjstn78 says:

    Hahaaha…. Hobby lobby and Garden Ridge are putting out their summer items.

    Living in Texas summer comes in march.

  45. rockergal says:

    CVS had peeps on Dec 24th right in the middle of all the
    Christmas stuff! although I do believe peeps should be available all year round :-/

  46. trollkiller says:

    @mindshadow: Whistling and walking away.

  47. trollkiller says:

    @youbastid: then there’s unfunny, tasteless race humor (Carlos Mencia). That was definitely on the Mencia side of things.
    Why, was that a stolen joke?

    Even the tasteless race jokes show the absurdity of people that REALLY believe in a racist doctrine.

  48. trollkiller says:

    @Omi: Groan…..
    Damn it now I want a Dreamsicle.

  49. trollkiller says:

    @rasbach: retail stores are preparing for the observance of the death of Christ. I’m not a Christian, but I know inappropriate when I see it. It’s like when my neighbor put a cross next to the nativity scene- I was like WTF!?!

    In the early days Christ’s birth was not celebrated. The early church added the celebration so as not to screw up the party planning of the newly converted pagans. Christ’s death and resurrection are the cornerstone of the Christian faith, not his birth.

  50. edro says:

    I was just at one of our local Shopko stores here in Lincoln, NE(Shopko is a midwestern midsized department store similar to Target) and they had a St. Patrick’s day display set out on an endcap.

  51. astrochimp says:

    Maybe they were sitting there all year.

  52. clementine says:

    Swimsuits out at this time of the year do not bother me. I think people need to get them for the winter cruise season. Plus, with the amount of indoor pools around, they really don’t have a ‘season’ anymore.

    And for the early holiday stuff, perhaps these big box stores have an area that is just set aside for holiday merchandise and nothing else??? Anyways… just because it is offered for sale doesn’t mean that you have to buy it. Sometimes half the fun in shopping is laughing at the oddities you see.

  53. IrisMR says:

    I don’t care. That’s great news to me! This just means the cadbury creme eggs are out!

    I seen some at the store and my heart was singing with joy! YAY!

  54. Keter says:

    Simple answer that works beautifully for me…

    Ignore all holidays that motivate retail.

    There are still plenty of cool things to celebrate if you feel like it…celestial events, personal milestones, etc. Make up your own holidays and to heck with the commercialized ones.

  55. LionelEHutz says:

    I saw grills on sale for labor day ’08 at a local retailer yesterday.

  56. akalish says:

    On Dec. 26th I saw racks of Valentine’s Day stuff for sale at my local NYC Target. The funny thing is that there was one entirely empty sold out rack of heart-emblazoned V-Day pjs. Shoppers feed the creep. Resist, people!

  57. Dunnos says:

    The reason Target and other retail stores were pushing Valentine’s Day and Easter products is because the Christmas season is the largest buying time of the year. Consumers completely deplete the shelves and retailers do not have enough merchandise in storage to replace the purchased merchandise. Any retailer would be foolish to leave their shelves empty when they have off season merchandise in stock and could potentially make another dollar. Besides, a Christmas Eve last minute shopper, looking for that perfect gift that is sold out like everything else, might find that cute little bunny a lot more appealing.

  58. I stopped at Target on my way home from work (in Michigan) today. They have the $1 section (which is at entrance, so customers have to walk by it) full of Valentine’s Day stuff, too.

  59. synergy says:

    I saw the Valentine’s Day stuff on the 23rd. I know it was the 23rd because I refused to go anywhere to shop on Christmas Eve.

    The arts and crafts place Michael’s also had it out, but I can forgive them. Unless you’re superhuman and don’t work, you need to find time to make whatever you buy at Michael’s for whatever holiday some time in advance. I don’t freak out when I see green and red felt and fake holly and whatnot at Michael’s in September or October.

  60. synergy says:

    @Keter: Hear hear.

  61. xxenclavexx says:

    Saw this in a Target in Orange CA, almost snapped a pic. This pic almost looks like the one I was about to take.

  62. Jordan Lund says:

    At a Fred Meyer by me they had Christmas ornaments up on July 19th.


  63. kaokokung says:

    You may find it disturbing to have Valentine’s & Easter products out already, but its done because people will buy it regardless. I work for Target in the domestics section where most of the Valentine’s/Easter products are. I put out Valentine’s products on Christmas Eve, and my entire Valentine’s picture frame endcap, which was overfilled with merch. was completely empty by the end of the day (and no, these frames could not be classified as Christmas in any way, they were clearly Valentine’s).