The War on Christmas has taken a sneaky left turn, with Coke and Wal-Mart mounting an entirely unanticipated attack on one of the world’s most beloved phrases! A reader, Josh, was shopping and/or protesting in his local Wal-Mart recently when he saw this in-store display for soda.

Okay, seriously: is there some sort of Adbusters-financed shadow organization that’s sneaking intentionally bad sign makers into our discount superstore workforce? Or do we need to start searching for an emoticon that represents “Idiocracy”? Huh huh?

(Thanks to Josh!)

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