Food Frauds: Special K Fruit & Yogurt And DanActive "Immunity" Drink

Food marketing is largely made up of lies, but everyone already knows that. The CSPI, however, likes to find foods that are especially fraudulent in their marketing claims. These made us laugh for some reason, so we thought we’d share them with you.

Here are our two of our favorites:

Kellogg’s Special K Fruit & Yogurt
The company touts that the “cereal combines the crunch of whole grain goodness, the smooth creaminess of yogurt and the sweet taste of berries….” Yet there is more refined rice than whole grain wheat, no berries (just dyed apple pieces), and no yogurt (just yogurt powder that is usually heat treated, killing any beneficial bacteria) in the cereal.

DanActive “Immunity” Dairy Drink

This Dannon product claims to help “strengthen your body’s defenses.” But the only study Dannon did to see if drinking DanActive kept people from getting sick found that it didn’t!

Oh Kellogg, “sweet taste of berries,” but no berries?

Didn’t George Carlin once say: “What does ‘real lemon flavor mean?’ No fucking lemons!” George Carlin is always correct.

Food Frauds

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