From the San Jose Mercury News on McDonald’s new campaign to improve its image

“I wouldn’t call it a campaign,” McDonald’s Chief Executive Jim Skinner said Monday in announcing the global promotion. “We need to do a better job telling our story.”

“Once upon a time, there was an enormous fast-food chain. They sold billions and billions of hamburgers made from questionable beef…”

So begins Minor Tweaks’ quickie fast-food fairytale… read more…

My oh my, grandma, what large diabetes you have!

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