Flattery Or Copying?

McDonald's appears to have imitated a viral photo series for a new Twitter campaign. The ads, which included this photo, have been taken down.

McDonald’s Apologizes After Couple Says Ad Campaign Ripped Off Their Viral Engagement Photos

They say imitation is the sincerest form of flattery. But what if that flattery comes in the form of the largest fast food restaurant copying your creative take on engagement photos for a national ad campaign? That’s what two artists have accused McDonald’s of doing, and now the Golden Arches is publicly apologizing. [More]