A McDonald’s Malfeasance Fairytale

From the San Jose Mercury News on McDonald’s new campaign to improve its image

    “I wouldn’t call it a campaign,” McDonald’s Chief Executive Jim Skinner said Monday in announcing the global promotion. “We need to do a better job telling our story.”

“Once upon a time, there was an enormous fast-food chain. They sold billions and billions of hamburgers made from questionable beef…”

So begins Minor Tweaks’ quickie fast-food fairytale… read more

My oh my, grandma, what large diabetes you have!


Edit Your Comment

  1. airship says:

    Alcohol. Drugs. Sex & violence in movies and on TV. Prostitutes. Sweets. Fatty foods. You’ll never go broke selling the public what they want. On the other hand, selling them what they really need is hard: healthy foods, gym memberships, PBS. Whatever.

  2. Spr1dle says:

    Though I agree with you generally, it’s not hard to sell what PBS is offering. See Discovery Channel and its offspring. It’s just hard to sell it without commercials. It’s not the product’s problem, just public broadcasting’s decision to market it the way they do.