If you’re a fan of brunch, the most important meal of the weekend, would you consider going to Starbucks for it? The chain really hopes so, and is rolling out a test of brunch food in the Pacific Northwest: waffles and quiches that are available only in the morning and early afternoon on weekends. [More]
test marketing
Taco Bell Is Testing Tortilla Chip-Encrusted Fried Chicken––No, Really
By 9.11.14
Remember a few months ago when we shared the news that KFC in the Philippines is offering fried chicken covered in Clover Chips, a popular tapioca-based snack? We took the opportunity to wonder whether parent company Yum Brands might bring that concept to the United States, substituting Dorito crumbs for Clover Chips. Well, maybe the company was listening…just not necessarily KFC. [More]
Pizza Hut Puerto Rico Adds Bacon To Pools Of Cheese On Crust
By 12.10.13
You might not know that the Cheeseburger Pizza that Pizza Hut has put on the menu in some of its international restaurants has an American cousin. It’s true! It’s called Crazy Cheesy Crust, and lacks the mini burger patties, but has the same vague flower-ish shape. The cheesy monstrosity also has a cousin in Puerto Rico, the with one important difference: the cheesy crust pools can come with bacon. [More]
Starbucks Testing Two New Seasonal Coffee-Flavored Sugar Bombs
By 11.14.13
Not satisfied with the current assortment of holiday beverages at your local Starbucks? You’re in luck, maybe. The chain is testing two new flavors of their traditional seasonal sugar bombs in different markets. [More]
Blu-Ray Redbox Spotted In The Wild, Rental Costs $2 For First Day
By 6.10.10
While Redbox says that they’re still figuring out price points for Blu-Ray discs in their movie kiosks, reader Dave discovered a box in the wild near San Francisco–clearly part of some test marketing effort. The price points are different from anything we’ve heard before. The machine offers Blu-Ray rentals for $2 for the first night, then $1 for each subsequent night. Yes, he sent pictures. [More]
Redbox Testing Higher Prices In Some Markets
By 12.4.09
Renting a DVD for $1 per day is a simple, easy-to-understand pricing scheme. But in some markets, Redbox kiosks are testing some new pricing plans. They will charge either $2 or $1.50 for the first night, and $1 for subsequent nights. [More]
