A few months back, the city of Philadelphia became just the second city in the U.S. to successfully pass a tax specifically on soft drinks, adding $.015/ounce to the price a distributor pays for sodas — including diet drinks — and other sweetened beverages. As expected, the beverage industry has fired back with a lawsuit challenging this tax, alleging that it illegally duplicates a state tax and diminishes the purchasing power of low-income Philadelphia residents. [More]
After you’ve spent more than $100 billion to acquire your biggest competitor, what’s left? Sure, you can buy up that smaller business here and sell off this subsidiary there, but how does a company regain the adrenaline rush of pulling off a transaction so big people need to stop and count the zeros? [More]
It might not come as a surprise to hear that bottled water sales will soon outstrip those of soda for the first time ever. After all, companies have been pushing calorie-free drinks as alternatives to the sweet stuff for some time as consumer preferences have changed. But bottled water’s burgeoning popularity isn’t just about cutting calories. [More]
It’s True: Crystal Pepsi Is Coming Back For All Those People Who Forgot They Hated It The First Time Around
For better or worse (mostly worse), I’ve always been a big fan of soda, so when I was a senior in high school in Florida in the early ’90s, I was over the moon that my area would get to try Crystal Pepsi before some other parts of the country. Then I tasted the underwhelming clear cola for myself. Now, more than 20 years later, Pepsi gets to introduce a new generation of cola lovers to that same unique disappointment, with a limited time re-release of Crystal Pepsi that we’re pretty sure the world could have done without. [More]
If you own a soon-to-be obsolete Keurig Kold machine and haven’t snapped a photo of yourself with it to get a free sparkling water machine from SodaStream, there’s still time: SodaStream has extended its promo a few more weeks. [More]
In 2015, San Francisco enacted a new city ordinance requiring warnings on ads for soda and other sugary drinks. With the new rules set to go into effect later this summer, a number of trade groups are suing the city to overturn the law. The plaintiffs had hoped to get an injunction preventing San Francisco from enforcing the warning label requirement, but today a federal court said the city can go ahead with the ordinance for now. [More]
Mention any cool brand to a bona fide hipster and you’ll inevitably get an earful about how that product sucks now and was so much better blah blah blah. But even the oldest hipster still hanging on to the refurbished sugar warehouse “space” his parents bought him two decades ago isn’t old enough to remember the original Pepsi formula. [More]
SodaStream recently said it’d be focusing more on sparkling waters than on competing with traditional sodas, but it seems now that even if it did want to beat Big Soda, it’d rather just join’em, instead: after a limited trial run of Pepsi-flavored caps in Florida last year, SodaStream is expanding the partnership to offer the caps filled with Pepsi and Sierra Mist flavors to everyone. [More]
Earlier this year, PepsiCo announced that Diet Pepsi, long sweetened with aspartame (some of us still call it by the brand name NutraSweet), would be switching over to sucralose (which you’ll find in Splenda). But just in case people still crave that distinctive aspartame taste, Pepsi’s CEO says the company will find a way to make it available. [More]
From fast food restaurants removing sugary drinks from kid’s menus to city governments considering taxes on soda, the soft drink industry has been the target of a crusade to end – or at the very least reduce – consumers’ love affair with fizzy, sugar-laden drinks and raise awareness of the negative impact such calorie-filled beverages have on one’s health. Today that mission continued with the release of a video that aims to curtail the incidence of soda-related disease by turning the most iconic soft drink commercial on its head. [More]
Whenever there’s a new kid on the block, those who already live there are bound to notice. But despite the upcoming arrival of the Keurig Kold (yes, that’s what it’s called), which makes colas and sodas, SodaStream’s CEO isn’t worried about the competition moving in on the company’s turf.
Back in 1992-93, my senior year of high school, every supermarket and convenience store in the Orlando area seemed packed to the gills with Crystal Pepsi. But almost as quickly as the clear cola appeared on the scene, it had vanished into the ether to join other failed fizzy drinks in the soda afterlife. But some still hold fond memories of Crystal Pepsi’s brief time among mortals and it looks like the product may be due for a return from the grave. [More]
Although a proposed tax on sodas and sugary drinks didn’t fly in San Francisco, officials are now mulling the idea of slapping a health warning on advertisements appearing within the city limits for sugary beverages.
In the race to create sweet, carbonated beverages people actually want to drink, PepsiCo is looking into peddling a line of “craft” fountain sodas made with sugar, instead of the high fructose corn syrup used to sweeten many other beverages you might find on tap.