Here’s a quick quiz: If you use Procter & Gamble’s Ariel USA laundry detergent, should you use 1/2 cup, 1/4 cup or 1/5 cup of detergent for a medium-size load of laundry? [More]
procter & gamble
This Is What Happens When You Put Ivory Soap In The Microwave
By 8.19.11
We’re not sure who first thought it would be fun to zap Ivory soap in the microwave, but it looks really fun. The famed air pockets fill with steam, forming a massive soapsplosion. Frequent photo contributor Ecstatic Mark snapped this picture of the result when he nuked a small chunk of soap, about the size of the one on the left. If you don’t have both Ivory and a microwave handy, you may be wondering what that looks like while it’s microwaving. Wonder no more. [More]
Finally, A Feminine Hygiene Product Ad Acknowledges The Existence Of Blood
By 7.7.11
Finally, an American ad for feminine hygiene products implying that shed uterine linings are not a thin blue liquid. This print ad for Procter & Gamble’s Always brand acknowledges, if only in the form of a tiny red dot, what actually happens to the pads that they once marketed by showing women doing cartwheels in white pants. Or something. [More]
With $4.6B Spent, Procter & Gamble Remains The Country's Largest Advertiser
By 6.20.11
Procter & Gamble may only be #26 on the Fortune 500 this year, but that hasn’t stopped the company from once again outspending all other U.S. advertisers by nearly $2 billion. [More]
Procter & Gamble Agrees To Settle Lawsuit Over Pampers Dry Max Diapers
By 6.10.11
Last spring, the internet was lit up with reports that Pampers Dry Max diapers cause rashes, burns, sores, and boils on the babies who wear them. And though at least one study could find no link between the nappies and the babies’ blemishes, Pampers parent company Procter & Gamble has agreed to settle a class-action suit involving the product. [More]
At Procter & Gamble, 100 Is Pretty Much The Same Thing As 40
By 5.11.11
Sure, all sensible Consumerists know that bottled water is a terrible idea for the planet and for your wallet, and all of the cool kids filter their own tap water at home. Reader Bob is wise enough to know this, and he recently purchased a Pur filtration pitcher that came with an extra filter that can filter 100 additional gallons of water. Or maybe 40. See, unlike the people in charge of writing the copy on boxes of Pur pitchers, Bob knows that 40 is much less than 100. [More]
Procter & Gamble In Class-Action Suit Over Alleged Nerve Damage From Overexposure To Zinc In Fixodent
By 2.9.11
Procter & Gamble is currently involved in a class-action lawsuit that claims the zinc in its Fixodent denture adhesive can eventually lead to debilitating nerve damage for some users. And a new report from ABC News asks whether or not the company crossed an ethical line with regard to a report associating excessive exposure to zinc-containing denture cream with neurological disease. [More]
Procter & Gamble Washes Hands Of Soap Operas To Focus On Social Media
By 12.14.10
After pioneering soap operas as ad vehicles for its cleaning products, Procter & Gamble — which cranks out Gain detergent, Head & Shoulders shampoo and Old Spice deodorant, among other products — has stopped producing long-running daytime serials to focus on social media. P&G-produced Guiding Light went dim last year, and As the World Turns stopped turning in September. [More]
Gillette Introduces $.34 Razor… In India
By 10.1.10
While here in the States — and in many parts of the world — Gillette is known for pricier devices like its Fusion ProGlide razors that will cost you upwards of $10-11 just for the handle and one blade (and replacement blades costing $2-3 each), the company is attempting to go the opposite route in India, where it is now selling a razor that costs the equivalent of $.34, with replacement blades going for only $.11 each. [More]
IAMS Sends Coupons, Free Food When Your Mom Can't Afford Cat Food
By 9.29.10
Suzanne writes that when her mother was short on money but needed high-quality food for her sick cats, Iams was a reasonable choice but still outside her budget. So she called the company’s customer service, explained her situation, and was rewarded. She not only received coupons, but she cultivated a friendly relationship with the customer service reps. [More]
CPSC Says No Link Found Between Dry Max Diapers And Diaper Rash
By 9.3.10
Back in May a lotta parents were venting online about newly formulated Pampers Dry Max Diapers giving their kids bad diaper rash. The CPSC got almost 4,700 incident reports and investigated, but so far has not found any specific link that says the diapers are causing adverse reactions any different from normal diaper rash. [More]
35,000 Bottles Of Scope Recalled For Defective Caps
By 6.28.10
If you have a 1-liter bottle of Scope Original Mint Mouthwash that you bought sometime since January 1st, you might want to test the cap. If it twists off without needing the sides pressed in and it’s a got the number 4 stamped onto the bottom, Procter & Gamble would like to replace it, please. [More]
Do Dry Max Pampers Burn Babies' Backsides?
By 5.14.10
Parents have complained that Procter & Gamble’s Pampers Dry Max diapers are irritating their babies’ skin, and now the company is facing a lawsuit filed in U.S. District Court in Ohio, as well as an investigation from the Consumer Product Safety Commission. [More]
The Great Coffee Can Patent War, Starring Kraft and Procter & Gamble
By 11.3.07
If you drink Folgers or Maxwell House, the coffee can on your shelf is the subject of a patent war between Kraft and Procter & Gamble. Both are accusing the other of stealing the innovative technology used to contain your precious morning fuel in a resealable plastic can that can “withstand the pressure changes that occur between the factory and the consumer’s home.”
