We’re not sure who first thought it would be fun to zap Ivory soap in the microwave, but it looks really fun. The famed air pockets fill with steam, forming a massive soapsplosion. Frequent photo contributor Ecstatic Mark snapped this picture of the result when he nuked a small chunk of soap, about the size of the one on the left. If you don’t have both Ivory and a microwave handy, you may be wondering what that looks like while it’s microwaving. Wonder no more.

Microwave Ivory Soap [YouTube]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.