Mention any cool brand to a bona fide hipster and you’ll inevitably get an earful about how that product sucks now and was so much better blah blah blah. But even the oldest hipster still hanging on to the refurbished sugar warehouse “space” his parents bought him two decades ago isn’t old enough to remember the original Pepsi formula. [More]
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Pepsi “Not At All Concerned” By Negative Initial Reaction To New Diet Pepsi
By 10.9.15
After decades of using aspartame as the sweetener for its Diet Pepsi cola, PepsiCo made the switch to sucralose (aka Splenda) in August. Early feedback has not been positive on social media and sales have not turned around, but the company says to remain calm and keep drinking. [More]
Pepsi Selling “Pepsi Perfect” Collectible Soda On The Date Marty McFly Visited 2015 In ‘Back To The Future: Part II’
By 10.5.15
As it turns out, having your product featured in a major motion picture doesn’t only pay off when the movie first heads to theaters, but it can reap promotional gold for years to come, if you play it right. To that end, Pepsi announced it’s offering a limited quantity of Pepsi Perfect on the day Marty McFly orders a Pepsi in Back to the Future: Part II — Oct. 21, 2015. [More]
You Can Now Make Your Own Pepsi At Home With A SodaStream
By 9.11.15
SodaStream recently said it’d be focusing more on sparkling waters than on competing with traditional sodas, but it seems now that even if it did want to beat Big Soda, it’d rather just join’em, instead: after a limited trial run of Pepsi-flavored caps in Florida last year, SodaStream is expanding the partnership to offer the caps filled with Pepsi and Sierra Mist flavors to everyone. [More]
Diet Pepsi Sweetened With Aspartame May Be Sold Online
By 7.9.15
Earlier this year, PepsiCo announced that Diet Pepsi, long sweetened with aspartame (some of us still call it by the brand name NutraSweet), would be switching over to sucralose (which you’ll find in Splenda). But just in case people still crave that distinctive aspartame taste, Pepsi’s CEO says the company will find a way to make it available. [More]
For Better Or Worse, Crystal Pepsi May Be Coming Back
By 6.10.15
Back in 1992-93, my senior year of high school, every supermarket and convenience store in the Orlando area seemed packed to the gills with Crystal Pepsi. But almost as quickly as the clear cola appeared on the scene, it had vanished into the ether to join other failed fizzy drinks in the soda afterlife. But some still hold fond memories of Crystal Pepsi’s brief time among mortals and it looks like the product may be due for a return from the grave. [More]
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Pepsi Considering A Line Of “Craft” Fountain Sodas Made With Sugar
By 6.4.15
In the race to create sweet, carbonated beverages people actually want to drink, PepsiCo is looking into peddling a line of “craft” fountain sodas made with sugar, instead of the high fructose corn syrup used to sweeten many other beverages you might find on tap. [More]
Diet Pepsi Switches From Aspartame To Sucralose
By 4.24.15
As consumers slowly lose interest in diet beverages and in sodas overall, PepsiCo is out to follow changes in consumers’ sweetener tastes. One change is that people just aren’t into aspartame as much as they used to be, due to a combination of flavor and health concerns. As the quest for a palatable non-calorie sweetener continues, Pepsi is replacing aspartame wtih sucralose in their diet beverages. [More]
Americans Losing Taste For Artificial Sweeteners, Pepsi Retakes #2 Sales Spot
By 3.26.15
Recently released data about the beverage industry tells us some interesting things. Plain old high fructose corn syrup-laden Coke is the top-selling soda in the United States, but its calorie-free cousin has to give up its silver medal: Regular Pepsi is now the #2 seller out of all fizzy non-alcoholic drinks, following an overall trend against diet sodas. [More]
The Impossible Quest For A Low-Calorie Soda That Tastes Good, Seems Natural
By 3.19.15
Teams of scientists all over the world are working to harness compounds from a South American plant to solve one of the greatest challenges of the modern world. No, they’re not working to cure cancer or invent a car that runs on maple syrup. Scientists all over the world are trying to create a sweetener that’s calorie-free and considered “natural,” but is also palatable. [More]
Pepsi’s Stevia-Sweetened Soda Will Hit Real-Life Stores In 3 Cities
By 1.27.15
Back in October, we told you about Pepsi’s plans to follow Coke into the mid-calorie, partly-stevia-sweetened soft drink market. Pepsi Life first went on sale in 7.5-ounce mini-cans in October, available only through Amazon. That was meant as a test before Pepsi tried putting the beverage in grocery stores. The test was apparently a success, since the green-labeled soda will be available in real-life stores. [More]
Shrinking Soda Cans Mean Fewer Calories For You, More Profits For Beverage Companies
By 1.13.15
If you’ve taken a trip down the soda (pop, Coke, soft drink) aisle at your local supermarket in the last year you’ve probably noticed an increase of miniature cans being shilled by beverage makers. Although the diminutive cans might look like a novelty, they’re actually Pepsi and Coke’s revenue-producing answer to American’s latest health kick. [More]
Florida SodaStream Users May Soon Be Able To Create DIY Pepsi At Home
By 10.24.14
People who own SodaStream machines may soon be able to see whether or not the in-home beverage-maker can truly replicate a big-name household brand. PepsiCo announced today that it will be doing a limited test of making its pop brands available for the SodaStream. [More]
Pepsi Introduces A “Craft” Soda Made With Cane Sugar
By 10.10.14
PepsiCo is hopping on the ye olde bandwagon and going back to the days when soda was sweetened with sugar, and free of artificial sweeteners or high-fructose corn syrup. Dubbing its new craft soda Caleb’s Kola, Pepsi says the drink is made with cane sugar, “a special blend of spices” and a kola nut extract. [More]
Pepsi To Start Selling Naturally Sweetened Soda — But Only On Amazon
By 10.1.14
Latching onto a double dose consumer trends, Pepsi will start selling naturally sweetened sodas, free of the artificial kind many people are eschewing these days, but the only way to buy the drinks is going to be online in an exclusive deal with Amazon. [More]
We Have Seen The Future, And It Serves Strawberry Dr Pepper
By 9.15.14
Last year, we brought you news that Pepsi finally had its answer to the Coke Freestyle super-fountain, and it was called the Pepsi Touch Tower. Over a year later, these machines finally made their way out into the wild, and have been renamed the Pepsi Spire. There aren’t many in operation: only 76 in the United States as of this writing. We were fortunate enough to encounter one while grabbing a slice of pizza. [More]
Diet Sodas Better For Weight Loss Than Water, Concludes Study Paid For By Soda Industry
By 5.27.14
There’s a widely held belief among fitness and health experts that people who truly want to lose weight and keep it off should replace diet sodas and other artificially sweetened beverages with nature’s no-calorie drink: water. You know who stands to lose a lot of money from people believing that? The same industry that funded a new study that concluded that diet drinks are better for weight loss than water. [More]
Tests Show High Level Of Possible Carcinogen In Pepsi One
By 1.23.14
As recently as last summer, Pepsi was called out (by the Center for Environmental Health) for continuing to use a controversial caramel coloring — one that can contain a possible carcinogen and is included under hazard label regulation in California — in spite of calls for an end to its use. New tests from our coworkers at Consumer Reports confirm that Pepsi, Diet Pepsi, and Pepsi One all contain significant levels of the ingredient. [More]
