In a move that its rivals haven’t tried yet, Lyft says it will start selling gift cards in a new partnership with Starbucks. [More]
partnerships
NatureBox Expands From Podcast Ads To Store Shelves At Target
By 4.26.16
NatureBox, a subscription box offering curated selections of healthy(ish) snacks, is a company that you may not be familiar with…unless you’re a fan of podcasts, in which case you’re probably tired of hearing about NatureBox, since they’re a frequent advertiser in that medium. Now the company is reaching out to the rest of the population in a partnership with Target, putting its snacks on store shelves. [More]
You Will Soon Be Able To Rent Out Office Space Inside A Staples Store
By 4.4.16
With a growing number of shoppers going online, retailers no longer need the vast acreage of floor space inside their stores — like Hallmark shops inside of JCPenney, or Sears Hometown mini-stores inside of Ace Hardware. And with more people working remotely, it was only time before some retailer got the notion of carving out some rental office space for customers. [More]
Monster Unveils New Headphones, Declares Return Of Boombox, Teases Partnership With Bentley
By 1.5.16
After taking a break from his high-energy emceeing duties at CES 2015, Monster CEO Noel Lee (and his blinged-out Segway) returned to the CES International stage this morning to declare that “Monster is back in the game,” with the company re-entering the gaming world and announcing some sort of partnership with luxury carmaker Bentley.
GM Investing $500M In Lyft, Hopes You Will Eventually Get Rides From Self-Driving Fleet
By 1.4.16
The world of business partnerships is kicking off 2016 with a bang, bringing together the old world of cars with the new. GM, the occasionally troubled behemoth carmaker founded in 1908, and Lyft, the once-mustachioed ride-hailing service (that isn’t Uber) founded in 2012, are embarking together on a half-billion dollar plan to bring the future to a street near you. [More]
Wheaties Is Making (Non-Cereal Flavored) Beer
By 8.12.15
Wheaties: The Beer Of Champions? That could very well be a slogan you hear soon, as General Mills announced today that it’s getting into the beer game with a craft beer it’s calling HefeWheaties. [More]
Amazon Debuts Launchpad, A Store Showcasing Crowdfunded Products
By 7.28.15
From books to mini-tanks, Amazon might be a one-stop-online-shop for just about anything consumers could desire, and with the unveiling of its new platform, Launchpad, the e-tailer is now gunning to be the one-stop-marketing-and-distribution center for startups. [More]
Starbucks Teams Up With Lyft To Give Drivers, Riders Extra Points Through Its Rewards Program
By 7.23.15
Take a Lyft, earn a free cup of coffee? Well, something like that anyway. Starbucks and ride-sharing service Lyft teamed up on Wednesday to unveil a new arrangement that gives customers – and drivers – of the car service extra perks through the coffee chain’s loyalty program. [More]
Amazon & DHL Testing Delivery To Customers’ Car Trunks
By 4.22.15
It’s not uncommon for consumers to shuttle around packages and shopping bags in the trunks of their cars. While most people put those items there themselves, Amazon wants to take that task off the hands of a very exclusive group of Prime members. [More]
Paramount And Redbox Buddy Up Against Rental-Delaying Studios
By 6.16.10
Paramount and Redbox hopped in bed together to assure renters that the studio’s home video offerings will be in the rental kiosks the same day they go on sale. The move pits the studio squarely against Warner Bros., Universal and 20th Century Fox, all who have 28-day embargoes on companies renting out their stuff. [More]
Radio Shack Opening Mobile Phone Kiosks In Target Stores
By 11.3.09
One problem I’ve always had when shopping for jacked-up prices is I can’t find enough crazy to go along with it. Same thing for the crazy: I know where to go to get cart-loads of that, but I can’t find the 2400% markup! What I need, clearly, is for Radio Shack to open up specialty kiosks inside Target stores, so then— oh hey! It’s the Bullseye Mobile Solution!
Martha Stewart And Home Depot Enter Pact
By 9.16.09
Starting in January, you’ll be able to buy Martha Stewart-branded patio furniture, storage bins, and toilet wine kits at your local Home Depot, thanks to a new multi-zillion dollar business deal the two companies have cooked up. Martha Stewart Living Omnimedia’s old deal with Kmart—which a company tells the Atlanta Journal-Constitution earned them upwards of $1 billion annually at its peak—expires that same month.
General Motors May Sell Cars Through eBay
By 7.11.09
General Motors is considering a partnership with eBay to make it easier for consumers to impulse-buy new vehicles, the recently solvent car maker announced yesterday. Though the deal isn’t yet finalized, General Motors would like to sell their vehicles both through traditional auctions and with a “Buy It Now” option.
American Airlines Flirting With US Airways On Possible Merger
By 4.25.08
An unnamed source has told Reuters that American Airlines is in talks with US Airways about a possible merger—and that it’s also in talks with Continental about sharing passengers! Meanwhile, Continental is currently in talks with United about a possible merger of its own, and has said it will only choose one partner eventually. United, on the other hand, is not only pursuing Continental but is also in talks with US Airways about a merger. Yes, we have an airlines romantic triangle, folks. Someone’s heart is going to end up broken.
Bad Voodoo: Transforming Student IDs Into Debit Cards
By 3.21.08
Cash-strapped colleges are partnering with banks to transform student IDs into debit cards. The deals are a windfall for the institutions, but force students to open accounts laden with hefty penalty fees and surcharges.
