When you think of Listerine, or of any mouthwash, what comes to mind? Anything at all? That’s the challenge in marketing oral care products: people are bored with hearing about our gum health and being shamed for our bad breath, and how else can you market mouthwash? Listerine has found a way: by marketing their product as a lifestyle. [More]
mouthwash
Crest Pro-Health Mouthwash Still Taking Out Tastebuds
By 2.16.12
Four years after we first published stories about Crest Pro-Health mouthwash doing scary things to people’s mouths, the product is still on the market. And it’s doing scary things to customers’ mouths to this day, 48 hours per day. One of those customers is reader Maria’s mom, who lost her sense of taste after using the product. A week later, she still wasn’t interested in eating. [More]
Walgreens Thinks $1.99 Mouthwash Is Worth $2.99
By 6.29.11
Reader Joy spotted an odd price discrepancy between the MSRP on the label of this bottle of mouthwash at Walgreens and the price on the shelf. So she whipped out her iPhone and sent in a picture of it to us using our new Consumerist Tipster App. She chose “2” as her “Anger Level,” indicating “a failure to communicate.” The real question is whether the rinse rings up as $1.99 or $2.99 at the register. Either way, annoying. [More]
P&G Invents 48-Hour Day
By 5.5.11
This bottle of Crest Pro-Health says that it gives you 24-hour protection. Then it says that you should use it twice a day. So one swish protects you for a whole day, but just to be sure, you should swish twice. (Thanks to aweirdguy!) [More]
FDA Does Spit-Take Over Mouthwash Labels Saying They Fight Gum Disease
By 9.29.10
The FDA just smacked the taste out of the mouths of Johnson & Johnson, Walgreens and CVS over advertising that their mouthwash fights gum disease, without having science to prove it. [More]
35,000 Bottles Of Scope Recalled For Defective Caps
By 6.28.10
If you have a 1-liter bottle of Scope Original Mint Mouthwash that you bought sometime since January 1st, you might want to test the cap. If it twists off without needing the sides pressed in and it’s a got the number 4 stamped onto the bottom, Procter & Gamble would like to replace it, please. [More]
That Burning From Mouthwash? It's Cancer
By 1.11.09
Great news, kids! Australian researcher Michael McCullough says you should stop using alcoholic mouthwashes like Listerine and Scope because they could give you oral cancer.
Act's Large Bottle Of Mouthwash May Say 2x, But It's Really Half The Strength
By 3.9.08
Act mouthwash may look like it comes in two sizes, but according to Mouseprint, the large and small bottles are actually entirely different products. The labeling looks largely the same until you get to the active ingredient. The small bottle contains .05% of sodium fluoride while the large bottle contains .02%. Hit the jump for Act’s sneaky explanation.
Crest Pro-Health Mouthwash: "I Woke Up With Brown Spots On My Teeth"
By 3.4.08
Reader Monique says that she used Crest Pro-Health Mouthwash and woke up with brown spots on her teeth and no sense of taste. How terrifying!
