bold oral hygeine

Mike Mozart

Sure, Fine, Listerine Is A Lifestyle Brand Now

When you think of Listerine, or of any mouthwash, what comes to mind? Anything at all? That’s the challenge in marketing oral care products: people are bored with hearing about our gum health and being shamed for our bad breath, and how else can you market mouthwash? Listerine has found a way: by marketing their product as a lifestyle. [More]