Remember in January when JCPenney had that revolutionary idea — touted in a series of not at all grating ads — of getting rid of “sales,” and just lowering everyday prices by around 40%? Apparently, the shoppers of the world didn’t get the message and JCP is bringing back the “S word.” [More]
JCPenney
JCPenney Sparks Protest From One Million Moms By Showing Two Gay Dads In Father's Day Catalog
By 6.1.12
Far from backing away from the kind of same-sex imagery groups like One Million Moms have protested against in the past, JCPenney is embracing gay couples once again with a new ad featuring two dads and their kids for Father’s Day. [More]
One Million Moms Doesn't Like JCPenney Showing Happy, Married Lesbian Couple In Catalog
By 5.2.12
One Million Moms is back on JCPenney’s case again, after the company failed to fire openly gay spokeswoman Ellen DeGeneres. The problem for OMM this time? A happy couple in the May catalog made up of two women. Shock, gasp, etc. [More]
JCPenney Hit With $40 Million Lawsuit Claiming They Stole Light-Up Logos
By 4.26.12
While it seemed the little rebranding engine that could, JCPenney, was chugging along at an admirable pace, a lawsuit against the retail chain could make a bit of a kink in the tracks. A lighting design and branding firm is suing JCPenney for $40 million over their new logo. [More]
Did JCPenney Actually Lower All Its Prices By 40%?
By 4.5.12
Back in January, JCPenney dove head-first into its rebranding efforts by announcing it would get rid of nearly all of its short-term sales in favor of marking down everything by 40% all the time. So did they actually follow through on their promise? [More]
Common Price Tag Gimmicks Retailers Use To Lure You In
By 3.1.12
JCPenney’s campaign to revitalize the brand, which includes celebrity commercial star Ellen DeGeneres and a redesigned logo, will continue this week with items priced at round numbers, like $20 instead of $19.99 this week. So what’s the big idea behind how retailers price items? Of course, every tag is aimed at convincing you to buy that item. Let’s check out some other common tricks. [More]
Shoppers Give Costco Highest Overall Marks Among Major Retailers
By 2.7.12
Our pals-in-arms at the Consumer Reports National Research Center recently asked more than 26,000 readers to rate their shopping experiences at the nation’s top retailers — both in-store and online — and in spite of being a members’ only warehouse store, Costco came out looking the best. [More]
Anti-Gay Group Tells JCPenney To Fire New Spokeswoman Ellen DeGeneres
By 2.2.12
Conservative group OneMillionMoms.com, an offshoot of the American Family Association, doesn’t like that JCPenney has hired Ellen DeGeneres as their new spokeswoman. Not because of her dance moves or jokes on her talk show, but because she’s gay. [More]
JCPenney Getting New Logo & Something Resembling Genius Bars
By 1.30.12
The revolution continues at JCPenney, better known as that store your mom used to drag you to for back-to-school clothes you didn’t want to wear. Last week the company announced it was doing away with many of its sales and going the everyday low price route. Now the retailer’s new CEO, former Apple exec Ron Johnson (which sounds like the name of someone in the witness protection program) has unveiled a new logo and plans to turn JCP into something more Apple-store-ish. [More]
JCPenney Employee Checks Store Surveillance Footage To Return Lost $300 To Christmas Shopper
By 12.14.11
A grandmother shopping for her family’s Christmas presents was given the gift of the holiday spirit, in the form of a JCPenney employee who did a little detective work to return $300 she’d dropped at the store. [More]
Study: JCPenney, Avon, Gap Websites Are Worst At Responding To Customer E-Mails
By 11.30.11
After years of being trained to dread contacting a company via phone, lest we get trapped in the automated phone tree, customers are turning to e-mail for resolving their customer service issues. And while a new study shows that a majority of the top online retailers did a passable job of replying to customer inquiries, a handful of websites apparently decided to give their e-mail customer service teams some extra time off this holiday season. [More]
JCPenney's Black Friday Ad Is Out
By 11.7.11
If you want to see what kind of deals JCPenney is offering for the Black Friday sale this year, their entire 72-page ad just got uploaded. [More]
JCPenney Switches Tactics From Terrible Merchandise To Terrible Ads
By 9.29.11
JCPenney is rebounding from the recent outbreak of negative press over their “Too Pretty to Do Homework” sweatshirt for girls, with what we’re sure they thought is a good, original, funny ad geared toward men. Is it? [More]
JCPenney Denies Leaking Personal Info On Website, Doesn't Really Answer Our Question
By 12.6.10
On Friday, we brought you the story of John and his wife, whose personal info ended up in the shopping cart of another customer. Over the weekend, a rep for the retail store responded to Consumerist’s request for comment, even though they didn’t exactly answer the question we’d asked. [More]
Is JCPenney Giving Your Personal Info To Strangers?
By 12.3.10
Consumerist reader John is more than a little upset with JCPenney. He claims that the department store’s website is in such a state of disarray that shoppers’ sensitive, personal information is showing up in other shoppers’ accounts. [More]
JCPenney Switching To Priceless Catalogs
By 9.28.10
When JCPenney killed off its traditional Big Book catalog last year, the result was a drop in sales on its website, says the retailer’s chairman. Based on that successful strategy–wait, what?–JCPenney says it’s killing off its remaining 12 specialty catalogs as well. Instead, it will start mailing out thinner “look books,” which will contain a subset of merchandise and no prices. [More]
How To Get The Best Deals At 10 Major Retail Chains
By 9.22.10
Everyone wants a bargain, which is why more Americans shop at discount chains like Target and Walmart than at any other type of big store. But a new survey of more than 30,000 subscribers by the Consumer Reports National Research Center reveals that folks are also finding low prices at department stores, warehouse clubs, and general-merchandise retailers. We recently reported on why consumers shop where they do. [More]
Man Convinces JCPenney To Honor Online Price
By 8.16.10
Gerry and his wife tried to buy a pair of sneakers that the JCPenney website had listed on sale. While other products were marked “online only,” this particular pair of sneakers was marked “also in stores,” so the couple assumed that the price would be the same. Naturally, the store’s employees refused to see the logic of this argument. [More]
