The thing about bandwagons is that anyone can hop on’em. You just need to have the right resources and the wherewithal to hitch yourself up there. Coca-Cola just bought what it needs to join the single-serving pod revolution, snapping up a 10% stake in Green Mountain Coffee so it can start working on its own system for making cold drinks at home. [More]
Earlier this year, Coca-Cola began running TV ads here and in the UK showing you all the fun activities you could do to burn off the extra calories you consumed while chugging down a Coke. But regulators overseas have since banned one version of the ad saying it misled viewers into thinking they could work off a can of soda with a lot less exertion than is actually required. [More]
By the time I was perhaps 7, I knew that approaching the rack of personalized license plates at the gift shop with even the tiniest shred of hope was a mistake. There would be no Mary Beth on there, only Mary, Tiffany, Jessica, Heather and other common names. That feeling of hopelessness is spreading now in various corners of the globe with Coca-Cola’s new campaign touting personalized soda bottles.
The Legend Of The Super Secret Coca-Cola Recipe is thus: It’s like, super secret — as denoted by the legend’s name — and is kept hidden away in a safe at the World Of Coca-Cola museum in Atlanta so no mustachioed villains from PepsiCo or elsewhere can twirl said facial hair diabolically and then steal it. Only a few employees at a time are rumored to know the formula. But one self-described treasure hunter says not only did he find it, he’s putting it up for sale on eBay.
Being the nation’s largest soft-drink company, Coca-Cola has found itself the target of criticism from some lawmakers, regulators, public health advocates, and parents about sugary drinks’ contribution to America’s expanding waistline. Today, the company announced several goals intended to shake that stigma, including a promise to stop marketing directly to children. [More]
On Monday, we shared a reader-submitted photo of a shelf of two-liter soda bottles with some baffling signs. Coke, Sprite, and their diet varieties were declared “Wholesome, Healthy, and Delicious” and “Easy convenient meals.” Delicious and convenient, maybe, but they certainly aren’t wholesome, healthy, or meals. But reader Mindy snapped this picture at Walmart yesterday that might explain where the “meals” shelf tag came from.
When a New Zealand woman died in February 2010, her family swiftly pointed fingers at her 2.2 gallon a day Coke habit. Not the white powdery stuff, the drinkable, cola-y stuff. And although it’s taken three years, a coroner has found that the beverage was a major factor in her death. Coca-Cola had pointed out last year that too much water is bad for you as well, so it’s not surprising that the company disagrees with the ruling. [More]
For many Costco shoppers, a trip to the warehouse store isn’t complete without stopping by the lunch counter and plunking down $1.50 for a hot dog and a Coca-Cola beverage. It’s the same price and pairing the company has had since 1985. But that’s about to change, with Costco making the decision to switch all its stores over to Pepsi. [More]
We thought we might never see the day when Coca-Cola finally decided to join the obesity conversation, but as health advocates rail against high-calorie drinks, the company is stepping into the fray with an ad campaign addressing obesity. The first TV spot will air for two minutes today on a smattering of networks, and will highlight Coca-Cola’s drinks with fewer calories. [More]
We’ve all heard the stories from our elders about how things have changed since they were wee ones. There were five-mile hikes to school in the snow, mean nuns with rulers and a propensity to slap, and Cokes for only five cents. But hold up — how could I have heard the story of the five-cent Coke from my mother and her father? And if I spoke to my great-grandfather he likely would’ve said the same thing. How in the heck did a Coke cost five cents for 70 years? [More]
Clutch your tiny 6.5-ounce returnable glass Coca-Cola bottle close if you’ve got one, because there won’t be any more where that came from. A small Coke bottler up in Minnesota says the last one rolled off the production line, and it isn’t going to make any more of that same kind because it just doesn’t make business sense. Darn you, business sense!
For years, Coca-Cola has aired ads featuring adorable animated polar bears that just love to drink the brown beverage. But a new video — created by the ad genius behind commercials for Burger King and yes, even Coca-Cola — tries to use those bears to push a message about guzzling too much soda. [More]
Even though soda cans and bottles now feature large, clear calorie counts, the makers of the biggest brands of fizzy drinks have decided to go ahead and put calorie information on some of their vending machines starting in 2013. [More]
While there is little doubt that the obesity rate in the U.S. has risen in recent decades, there is a lot of finger-pointing and “not me”-ing when it comes to placing blame. And with NYC Mayor Michael “I’ll just have water” Bloomberg trying to put the smackdown on high-calorie sodas, Coca-Cola is letting it be known it won’t fold without a fight.
If your world actually does run on Dunkin’, you may notice a bit of a change at your local chain. The company announced Monday that they’re switching from offering PepsiCo products to Coca-Cola in all Dunkin’ Donuts and Baskin Robbins in the U.S.
The Jewish holiday of Passover is coming up, which means that Coca-Cola and Pepsi put out special versions of their signature beverages that contain regular old sugar and not high fructose corn syrup.
Quit your whining, Coca-Cola aficionados — the company is not changing its recipe for Coke after a consumer group study claimed the caramel color they use causes cancer. While they’re disputing the study, they are also clarifying that they’re just asking caramel suppliers to modify their processes in making the color.