By the time I was perhaps 7, I knew that approaching the rack of personalized license plates at the gift shop with even the tiniest shred of hope was a mistake. There would be no Mary Beth on there, only Mary, Tiffany, Jessica, Heather and other common names. That feeling of hopelessness is spreading now in various corners of the globe with Coca-Cola’s new campaign touting personalized soda bottles. [More]
