While Keurig is surely hoping there will come a day when its failed KOLD soda-making machine is but a misty, sparkling memory, it’s not the first company to reach for the stars, to fly too close to the sun, to try to capture lightning in a bottle… and fail utterly and completely, thereby forever securing a spot in the brand failure hall of fame, never to be forgotten. [More]
A few months ago, news and early samples of a new and exciting beverage hit Twitter and eBay. Hi-C’s Ecto Cooler was a green citrus-flavored beverage and a tie-in for the Ghostbusters franchise. The beverage was so popular that it outlasted the TV cartoon series it was originally meant to promote by ten years. With a new live-action Ghostbusters movie due out this summer and levels of ’90s nostalgia peaking, Ecto Cooler is returning to store shelves.
The next time you go for a can of Diet Coke, you might need to look twice to make sure you aren’t grabbing the full-calorie version instead: Coca-Cola is giving all four of its Coke products a makeover it’s calling “One-Brand” packaging that brings to mind the packaging of original Coca-Cola products. [More]
Amid pressure from civil rights groups and private industry, Georgia Governor Nathan Deal has vetoed a controversial piece of legislation that would have allowed religious groups and individuals to deny services to same-sex couples and for faith-based employers to not hire someone based on their sexual orientation. [More]
You’ve no doubt heard about the concerns over lead-tainted water in the Michigan city of Flint. While the city and state have declared it a public-health emergency, some big businesses are stepping up with the promise of delivering millions of bottles of clean water to Flint schoolchildren through the rest of 2016. [More]
Back in 2014, the soft drink industry funded a study that, coincidentally, concluded that diet soda is better for weight loss than water. These same companies are at it again, not only providing the backing for another study extolling the virtues of diet drinks, but also — according to new reports — directly paying money to the researchers involved. [More]
More than six months after he announced he would eventually be ending his nearly two-decade reign atop the world’s largest soccer organization, FIFA president Sepp Blatter has been banned from the sport for eight years. [More]
The Global Energy Balance Network, a supposed anti-obesity organization that was heavily criticized for not only receiving more than $1 million from Coca-Cola but for attempting to downplay the role of sugary drinks in the current obesity epidemic, has vanished from the Earth like a failed new soda product. [More]
Amid accusations that its Global Energy Balance Network was little more than a Coca-Cola-funded shill using real doctors to downplay the role of sugary drinks in the current obesity epidemic, the University of Colorado School of Medicine recently returned a $1 million donation to the beverage biggie. But newly revealed e-mails show the direct influence that Coke bought with this supposed anti-obesity organization. [More]
Last year, Coca-Cola donated $1 million to the University of Colorado School of Medicine, with the money intended to fund a pro-soda advocacy group called the Global Energy Balance Network. After being criticized for accepting this money to push Coca-Cola’s business agenda, the university has now decided to return the funds. [More]
Need a little pick-me-up after a greasy burger and fry value meal? McDonald’s thinks it has the answer: sell energy drinks. [More]
Sure, sure, the president of global soccer association FIFA is under criminal investigation in Switzerland, but that doesn’t mean that he should make any rash decisions, like resigning in advance of the emergency presidential election in February. Now some of FIFA’s deep-pocketed sponsors are calling for Blatter to resign immediately, and he… refuses. [More]
Almost a year ago, the dreams of many fans of caffeine and carbos came true when Coca-Cola brought back the green soft drink called “Surge,” which had been discontinued in 2003. Coke made the stuff available only on Amazon, and only for a limited time, but maybe they got the hint when the initial batch sold out within a few hours.
From Apple To Walmart, Over A Dozen Of The Biggest Businesses In The U.S. Sign On To White House Climate Pledge
A huge number of the world’s nations are coming together in Paris this December to negotiate an agreement to stem emissions and forestall further climate change. Ahead of this winter’s United Nations talks, however, some well-known names here at home are pledging their own contributions to the cause.
From fast food restaurants removing sugary drinks from kid’s menus to city governments considering taxes on soda, the soft drink industry has been the target of a crusade to end – or at the very least reduce – consumers’ love affair with fizzy, sugar-laden drinks and raise awareness of the negative impact such calorie-filled beverages have on one’s health. Today that mission continued with the release of a video that aims to curtail the incidence of soda-related disease by turning the most iconic soft drink commercial on its head. [More]