17 Commercial Failures From Brands With Spectacularly Bad Ideas

17 Commercial Failures From Brands With Spectacularly Bad Ideas

While Keurig is surely hoping there will come a day when its failed KOLD soda-making machine is but a misty, sparkling memory, it’s not the first company to reach for the stars, to fly too close to the sun, to try to capture lightning in a bottle… and fail utterly and completely, thereby forever securing a spot in the brand failure hall of fame, never to be forgotten. [More]

Coca-Cola Giving Its Bottles & Cans A Makeover With New “One-Brand” Design

Coca-Cola Giving Its Bottles & Cans A Makeover With New “One-Brand” Design

The next time you go for a can of Diet Coke, you might need to look twice to make sure you aren’t grabbing the full-calorie version instead: Coca-Cola is giving all four of its Coke products a makeover it’s calling “One-Brand” packaging that brings to mind the packaging of original Coca-Cola products. [More]

(Buzzfeed)

Coca-Cola Plans ‘Share A Coke’ Bottles With Song Lyrics Instead Of Names

The “Share a Coke” campaign was a huge success for Coca-Cola, boosting sales as people scooped up bottles with their own or family members’ names. Other than bringing names back for a third year in the United States, how could the beverage giant replicate the success? Instead of names, now they’re switching to song lyrics, which are less personalized but can sometimes be even more personal. [More]

Ash

Georgia Governor Vetoes Controversial “Religious Liberty” Bill

Amid pressure from civil rights groups and private industry, Georgia Governor Nathan Deal has vetoed a controversial piece of legislation that would have allowed religious groups and individuals to deny services to same-sex couples and for faith-based employers to not hire someone based on their sexual orientation. [More]

Patrick

Coke Says It Paid $132.5M To Fund Scientific Research Over A Five-Year Period

After facing backlash and fallout from its funding of the now-defunct Global Energy Balance Network — an anti-obesity organization with a decidedly pro-soda bent — Coca-Cola began disclosing all of its spending in the U.S. on scientific research and health partnerships. Now, nearly six months after first disclosing it had spent $118.5 million in a five-year period, the company has come back with an updated figure of $132.8 million.  [More]

Walmart, Coca-Cola, Pepsi, Nestlé Offer 176 Truckloads Of Clean Water To Flint Schoolkids

Walmart, Coca-Cola, Pepsi, Nestlé Offer 176 Truckloads Of Clean Water To Flint Schoolkids

You’ve no doubt heard about the concerns over lead-tainted water in the Michigan city of Flint. While the city and state have declared it a public-health emergency, some big businesses are stepping up with the promise of delivering millions of bottles of clean water to Flint schoolchildren through the rest of 2016. [More]

(Myszka)

Coca-Cola, Pepsi Once Again Fund Study Claiming Diet Soda Is Better For You Than Water

Back in 2014, the soft drink industry funded a study that, coincidentally, concluded that diet soda is better for weight loss than water. These same companies are at it again, not only providing the backing for another study extolling the virtues of diet drinks, but also — according to new reports — directly paying money to the researchers involved. [More]

Coca-Cola Paid $550K Directly To Head Of Pro-Soda, Anti-Obesity Group

Coca-Cola Paid $550K Directly To Head Of Pro-Soda, Anti-Obesity Group

In addition to the funding that Coca-Cola provided to the now-defunct Global Energy Balance Network — an anti-obesity organization with a decidedly pro-soda bent — the cola giant also paid $550,000 directly to the GEBN president. [More]

FIFA Chief Sepp Blatter Banned Over $2M Payment To Fellow Soccer Exec

FIFA Chief Sepp Blatter Banned Over $2M Payment To Fellow Soccer Exec

More than six months after he announced he would eventually be ending his nearly two-decade reign atop the world’s largest soccer organization, FIFA president Sepp Blatter has been banned from the sport for eight years. [More]

The notice posted Monday night to the GEBN.org website.

Coke-Funded Anti-Obesity Group Goes The Way Of Crystal Pepsi

The Global Energy Balance Network, a supposed anti-obesity organization that was heavily criticized for not only receiving more than $1 million from Coca-Cola but for attempting to downplay the role of sugary drinks in the current obesity epidemic, has vanished from the Earth like a failed new soda product. [More]

E-Mails Show That Anti-Obesity Group Was Really Just Publicity Machine For Coke

E-Mails Show That Anti-Obesity Group Was Really Just Publicity Machine For Coke

Amid accusations that its Global Energy Balance Network was little more than a Coca-Cola-funded shill using real doctors to downplay the role of sugary drinks in the current obesity epidemic, the University of Colorado School of Medicine recently returned a $1 million donation to the beverage biggie. But newly revealed e-mails show the direct influence that Coke bought with this supposed anti-obesity organization. [More]

University Med School Returns $1M Gift To Coca-Cola

University Med School Returns $1M Gift To Coca-Cola

Last year, Coca-Cola donated $1 million to the University of Colorado School of Medicine, with the money intended to fund a pro-soda advocacy group called the Global Energy Balance Network. After being criticized for accepting this money to push Coca-Cola’s business agenda, the university has now decided to return the funds. [More]

(Steven Depolo)

McDonald’s Testing Sales Of Monster Energy Drinks In Five States

Need a little pick-me-up after a greasy burger and fry value meal? McDonald’s thinks it has the answer: sell energy drinks.  [More]

Four Major Sponsors  Call For FIFA President To Resign Immediately, He Refuses

Four Major Sponsors Call For FIFA President To Resign Immediately, He Refuses

Sure, sure, the president of global soccer association FIFA is under criminal investigation in Switzerland, but that doesn’t mean that he should make any rash decisions, like resigning in advance of the emergency presidential election in February. Now some of FIFA’s deep-pocketed sponsors are calling for Blatter to resign immediately, and he… refuses. [More]

Surge Is Back On Retail Store Shelves (In Some States)

Surge Is Back On Retail Store Shelves (In Some States)

Almost a year ago, the dreams of many fans of caffeine and carbos came true when Coca-Cola brought back the green soft drink called “Surge,” which had been discontinued in 2003. Coke made the stuff available only on Amazon, and only for a limited time, but maybe they got the hint when the initial batch sold out within a few hours.
[More]

(Mike Matney)

From Apple To Walmart, Over A Dozen Of The Biggest Businesses In The U.S. Sign On To White House Climate Pledge

A huge number of the world’s nations are coming together in Paris this December to negotiate an agreement to stem emissions and forestall further climate change. Ahead of this winter’s United Nations talks, however, some well-known names here at home are pledging their own contributions to the cause. [More]

Health Group Remakes Iconic Coke Ad With People Suffering From Soda-Related Diseases

Health Group Remakes Iconic Coke Ad With People Suffering From Soda-Related Diseases

From fast food restaurants removing sugary drinks from kid’s menus to city governments considering taxes on soda, the soft drink industry has been the target of a crusade to end – or at the very least reduce – consumers’ love affair with fizzy, sugar-laden drinks and raise awareness of the negative impact such calorie-filled beverages have on one’s health. Today that mission continued with the release of a video that aims to curtail the incidence of soda-related disease by turning the most iconic soft drink commercial on its head. [More]

Photo courtesy of Coca-Cola

Coca-Cola Debuts Bottle Made Entirely Of Plant Materials

If you thought that Coke was sweet before, then Coca-Cola’s newest bottles will give you a sugar rush. That’s because the company has developed a beverage container made solely from plant materials, including sugarcane. [More]