It’s August, and we all know what that means: it’s time for the hot new pumpkin spice products for this fall to hit the aisles and confuse everyone. This year’s hot newcomers are pumpkin spice offerings from cereal companies, with the apparent goal of pumpkin spicing up America’s breakfast tables. [More]
Sure, there are a few high-end cereal cafés out there, but overall the trend in this country is that Americans are eating less of the stuff. Why? Experts blame more hectic schedules, our aspiration to at least try to eat more protein and less sugar and other carbohydrates, and our just preferring to eat other stuff. [More]
General Mills has taken a few steps back from the cereal industry in the new millennium, putting its breakfast focus on other things like yogurt and meal bars. In its first cereal attempt since 2001, the company is coming back to the bowl with Tiny Toast, which is not to be confused with its new big brother, Cinnamon Toast Crunch. [More]
When you’re running a corporate social media account, it’s very difficult to balance posts that will get people talking about your brand, and posts that will get people complaining about your brand. Brands found themselves with this dilemma when the unexpected news came that musician Prince died today. Should they acknowledge the news? Ignore it? Make themselves part of the conversation? Two brands that are part of Minneapolis-based General Mills posted tributes, then thought better of it and took them down. [More]
Don’t like your cereal excessively soggy? Kellogg doesn’t either: the company says there’s a criminal investigation underway after a video surfaced that appears to show a factory worker urinating on a Rice Krispies assembly line. [More]
If you follow current food trends, you know that Americans are losing interest in breakfast cereal, but can’t get enough protein. Cereal companies see those trends, and are ready to respond with new products to entice customers back to their aisle. For example, General Mills started a line called Cheerios Protein to supplement their classic Cheerios. The problem: while Cheerios Protein has more protein per serving, it also has a lot more sugar. [More]
Just months after General Mills revamped its Cheerios brand, introducing several gluten-free varieties, the company has recalled 1.8 million boxes of supposedly gluten-free Cheerios and Honey Nut Cheerios because the breakfast food might contain wheat — an ingredient that is decidedly not free of gluten. [More]
Yes yes, we know — Trix is for kids. But it — and other sweet cereals — is also for adults who are willing to pay $6 a serving for it in Brooklyn rather than going to a corner bodega store to buy a box of their own for about $5. A new cereal bar has just opened up in Brooklyn (where else?) offering a slew of cold cereals served in a celebrity-designed shoe box. But hey, there are toppings, so…
Ten months after a craft brewer in Fort Collins, CO admitted to buying up two grocery stores’ worth of Count Chocula to make beer, the cereal ale will be on tap for the general public to try. And this time, cereal lovers won’t find stores shelves empty as a result.
Now that summer vacation is almost here and you don’t have to worry about your kid experiencing a mid-morning sugar crash during a math lesson, it’s time for ice cream-flavored breakfast cereals! Specifically, Fruity Pebbles in rainbow sherbet flavors. [More]
Piece by piece, cereal maker Post Holdings Co. has increased its portfolio to take on breakfast food behemoths Kellogg and General Mills. The mission to expand its bagged and hot cereal categories continued Monday with Post’s purchase of small, privately held rival MOM Brands Co. for $1.15 billion. [More]
The children of the ’80s are now adults with jobs, who have occasional disposable income between student loan payments. Makers of sugary breakfast cereals are capitalizing on this, re-releasing our childhood favorites for us to eat as snacks or inflict on our own children. That’s why Strawberry Honeycomb is back on shelves in some areas to tempt the nostalgia-stricken. [More]
There’s just something about tucking into a full bowl of your favorite cereal, doused in your milk of choice, that’s unlike any other eating experience. In an effort to tap into that segment of people who love shoveling spoonfuls of breakfast into their mouths at all times of the day, a cafe in London recently opened up that serves exclusively cereal. Yes, just cereal. And milk, which is also a food as well as a beverage, right? Sure.
Are all oat-based, O-shaped cereals basically the same? Sure, they look pretty interchangeable, and their nutritional profiles are all basically the same. That doesn’t mean that they taste exactly alike, though, and our colleagues on Consumer Reports’ sensory panel recently turned their taste buds to Cheerios and its imitators. [More]
It was once as American as, well, blue jeans to start your day with a bowl of cereal and milk. Breakfast grains were once major sponsors behind kid-oriented television programming, or licensed beloved fictional characters to put on cereal boxes. Now sales at major cereal companies are down, and a variety of reasons are contributing to the decline. [More]
Marketers don’t really need to encourage Americans to eat cereal for dinner or for a late-night snack. We’re already doing that. Well, I am. Yet Kellogg’s has come out with special limited-edition packaging for some of their sugariest cereals to encourage us to snack on them in the evening hours, and at least one of our readers finds it inappropriate. [More]