Joel Zimmer

Here We Go Again: Even More Pumpkin Spice Breakfast Foods

It’s August, and we all know what that means: it’s time for the hot new pumpkin spice products for this fall to hit the aisles and confuse everyone. This year’s hot newcomers are pumpkin spice offerings from cereal companies, with the apparent goal of pumpkin spicing up America’s breakfast tables. [More]

frankieleon

Cereal Sales Are Still Gradually Falling

Sure, there are a few high-end cereal cafés out there, but overall the trend in this country is that Americans are eating less of the stuff. Why? Experts blame more hectic schedules, our aspiration to at least try to eat more protein and less sugar and other carbohydrates, and our just preferring to eat other stuff. [More]

General Mills Calling Its First New Cereal In 15 Years “Tiny Toast”

General Mills Calling Its First New Cereal In 15 Years “Tiny Toast”

General Mills has taken a few steps back from the cereal industry in the new millennium, putting its breakfast focus on other things like yogurt and meal bars. In its first cereal attempt since 2001, the company is coming back to the bowl with Tiny Toast, which is not to be confused with its new big brother, Cinnamon Toast Crunch. [More]

General Mills Brands Tweet About Death Of Music Legend Prince, Reconsider, Delete

General Mills Brands Tweet About Death Of Music Legend Prince, Reconsider, Delete

When you’re running a corporate social media account, it’s very difficult to balance posts that will get people talking about your brand, and posts that will get people complaining about your brand. Brands found themselves with this dilemma when the unexpected news came that musician Prince died today. Should they acknowledge the news? Ignore it? Make themselves part of the conversation? Two brands that are part of Minneapolis-based General Mills posted tributes, then thought better of it and took them down. [More]

Morton Fox

Kellogg: Investigators Looking Into Video Of Factory Worker Urinating On Assembly Line

Don’t like your cereal excessively soggy? Kellogg doesn’t either: the company says there’s a criminal investigation underway after a video surfaced that appears to show a factory worker urinating on a Rice Krispies assembly line. [More]

Mike Mozart

Cheerios Protein Has Slightly More Protein, More Sugar Than Regular Cheerios

If you follow current food trends, you know that Americans are losing interest in breakfast cereal, but can’t get enough protein. Cereal companies see those trends, and are ready to respond with new products to entice customers back to their aisle. For example, General Mills started a line called Cheerios Protein to supplement their classic Cheerios. The problem: while Cheerios Protein has more protein per serving, it also has a lot more sugar. [More]

Affected boxes of Cheerios and Honey Nut Cheerios can be detected by the above codes.

General Mills Recalls 1.8M Boxes Of Cheerios, Because Gluten-Free Cereal Shouldn’t Include Wheat

Just months after General Mills revamped its Cheerios brand, introducing several gluten-free varieties, the company has recalled 1.8 million boxes of supposedly gluten-free Cheerios and Honey Nut Cheerios because the breakfast food might contain wheat — an ingredient that is decidedly not free of gluten.  [More]

(frankieleon)

NYC Cereal Bar Selling $6 Servings Of Cereal You Can Buy For $5 A Box At The Store

Yes yes, we know — Trix is for kids. But it — and other sweet cereals — is also for adults who are willing to pay $6 a serving for it in Brooklyn rather than going to a corner bodega store to buy a box of their own for about $5. A new cereal bar has just opened up in Brooklyn (where else?) offering a slew of cold cereals served in a celebrity-designed shoe box. But hey, there are toppings, so… [More]

Makers Of Count Chocula Beer No Longer Need To Buy Out Town’s Cereal Supplies To Brew It

Makers Of Count Chocula Beer No Longer Need To Buy Out Town’s Cereal Supplies To Brew It

Ten months after a craft brewer in Fort Collins, CO admitted to buying up two grocery stores’ worth of Count Chocula to make beer, the cereal ale will be on tap for the general public to try. And this time, cereal lovers won’t find stores shelves empty as a result. [More]

(frankieleon)

General Mills Cutting Artificial Flavors, Colors From All Its Cereals

Following the lead of Kraft, Nestlé, Panera, Subway, Pizza Hut and Taco Bell and other food-focused companies that have recently decided to ditch artificial ingredients, General Mills says it’s getting rid of artificial flavors and colors from all of its cereal lines. [More]

Celebrate Summer With Ice Cream-Flavored Breakfast Cereal

Celebrate Summer With Ice Cream-Flavored Breakfast Cereal

Now that summer vacation is almost here and you don’t have to worry about your kid experiencing a mid-morning sugar crash during a math lesson, it’s time for ice cream-flavored breakfast cereals! Specifically, Fruity Pebbles in rainbow sherbet flavors. [More]

Consumerist Friday Flickr Finds

(Trish P.)

Here are eight of the best photos that readers added to the Consumerist Flickr Pool in the last week, picked for usability in a Consumerist post or for just plain neatness. [More]

(Listener42)

Post To Hog Even More Cereal With $1.15B Purchase Of Rival MOM Brands

Piece by piece, cereal maker Post Holdings Co. has increased its portfolio to take on breakfast food behemoths Kellogg and General Mills. The mission to expand its bagged and hot cereal categories continued Monday with Post’s purchase of small, privately held rival MOM Brands Co. for $1.15 billion. [More]

Strawberry-Flavored Honeycomb Cereal Will Return To Stores

Strawberry-Flavored Honeycomb Cereal Will Return To Stores

The children of the ’80s are now adults with jobs, who have occasional disposable income between student loan payments. Makers of sugary breakfast cereals are capitalizing on this, re-releasing our childhood favorites for us to eat as snacks or inflict on our own children. That’s why Strawberry Honeycomb is back on shelves in some areas to tempt the nostalgia-stricken. [More]

(TimeOut London on YouTube)

The Only Food On The Menu At London Cafe Is Cereal (Okay, And Milk)

There’s just something about tucking into a full bowl of your favorite cereal, doused in your milk of choice, that’s unlike any other eating experience. In an effort to tap into that segment of people who love shoveling spoonfuls of breakfast into their mouths at all times of the day, a cafe in London recently opened up that serves exclusively cereal. Yes, just cereal. And milk, which is also a food as well as a beverage, right? Sure. [More]

Different Brands Of O-Shaped, Oat-Based Cereals Don’t Taste Alike

Different Brands Of O-Shaped, Oat-Based Cereals Don’t Taste Alike

Are all oat-based, O-shaped cereals basically the same? Sure, they look pretty interchangeable, and their nutritional profiles are all basically the same. That doesn’t mean that they taste exactly alike, though, and our colleagues on Consumer Reports’ sensory panel recently turned their taste buds to Cheerios and its imitators. [More]

Americans Are Gradually Eating Less Cereal For Some Reason

Americans Are Gradually Eating Less Cereal For Some Reason

It was once as American as, well, blue jeans to start your day with a bowl of cereal and milk. Breakfast grains were once major sponsors behind kid-oriented television programming, or licensed beloved fictional characters to put on cereal boxes. Now sales at major cereal companies are down, and a variety of reasons are contributing to the decline. [More]

Kellogg’s Wants You To Eat Some Late-Night Cereal

Kellogg’s Wants You To Eat Some Late-Night Cereal

Marketers don’t really need to encourage Americans to eat cereal for dinner or for a late-night snack. We’re already doing that. Well, I am. Yet Kellogg’s has come out with special limited-edition packaging for some of their sugariest cereals to encourage us to snack on them in the evening hours, and at least one of our readers finds it inappropriate. [More]