My husband and I were at the Cubs/Brewers game at Wrigley Field last night. At the door we were surprised to be given WaMu promotional string backpack/bags. This was in addition to the announced promotion, Carlos Zambrano bobbleheads.
branding
Wrigley Field Unloads WaMu Swag On Fans Before Its Too Late
By 9.18.08
Does Sigmund Freud Do Graphic Design For SunnyD?
By 8.13.08
Reader Kyle would like to share his thoughts on the redesigned “SunnyD” logo:
By 6.7.08
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UPS’ horse, Big Brown, failed this afternoon to deliver a much-anticipated Triple Crown victory. Maybe he’ll try again tomorrow from 2pm-5pm. [AP/Chicago Sun Times]
Kinko's Is Dead, Long Live "FedEx Office"
By 6.3.08
FedEx announced yesterday that they would be renaming Kinko’s “FedEx Office”
New Consumer Types To Define You
By 9.28.07
Are you a karma queen or a geek god? A couple of fancy New York branding types have released a new book that suggests several new consumer “types,” including those two as well as the “innerpreneur,” the “denim dad,” and the “parentocrat.”
Coca-Cola Is The "Best Brand," Microsoft Beats Apple
By 7.17.07
Coca-Cola has come out on top of the “Best Brands” Harris Poll for the first time ever. Sony, the leader for the past 7 years slipped to number 2.
Attention Nextel Customers: You Are Now Using Plain Old Sprint
By 6.27.07
Sprint’s new ad campaign has dropped the “Nextel” name and will be focusing on a new slogan “Sprint Ahead.”
Delta Exits Bankruptcy!
By 4.30.07
Get ready for the rebranding, Delta Airlines has exited bankruptcy and they’ve got $10 million set aside towards making you believe they don’t suck. They’re probably going to paint the planes and do some new advertising. Woohoo! It’s a brand new day! —MEGHANN MARCO
Google Is More Important Than Coca-Cola
By 4.24.07
Google was ranked #7 only a year ago. —MEGHANN MARCO
"Gen Y's" Top 15 Most Trusted Brands
By 4.23.07
As much as we hate to fall back on sad concepts such as “Gen Y”, Reader Plaid sent us an interesting list of the top 15 most trusted brands among new consumers aged 21-27. According to the research firm that put together the survey, the youngish are drawn to brands that speak to them in a “straightforward and stripped-down way, use plain packaging, and avoid excess,” Personally, we don’t find this surprising as we (and most of the people we know ) are suffering from some sort of extreme marketing exhaustion as a result of being young during the 80s and 90s.
Be Your Own Wireless Company
By 4.3.07
If just half of one percent of the group’s 5 million members sign up for NWF [National Wildlife Federation] Mobile, the program stands to generate more than $100,000 a year, says Greg Griffith, director of cause-related marketing at NWF. The organization’s other affinity programs and corporate outreach generate some $3.5 million a year today. Based on the response to NWF Mobile’s first ad, Griffith expects as many as 5% of NWF’s members to sign up&–more, in fact, than the number currently using the group’s affinity credit cards. “People will say, ‘I spend this much on a phone anyway, I might as well spend on the cause I care about,’ ” Griffith says.
Bad news for Virgin Mobile, good news for panda bears. —MEGHANN MARCO
Dunkin' Donuts Has A Severe Case Of Starbucks Envy
By 3.26.07
First McDonald’s started testing the McCafe, essentially a Starbucks within McDonalds, now plain old Dunkin’ Donuts has caught Starbucks envy.
4 Biggest Corporate Branding Disasters
By 3.20.07
“Again we’ve had no shortage of big branding mistakes last year and even early this year,” said Kelly O’Keefe, an independent branding consultant and CEO of O’Keefe Brands.
AT&T Sues NASCAR Over Cingular Car's Logo
By 3.20.07
AT&T submitted a mock-up of the paint scheme in January that kept the car’s orange paint scheme and Cingular’s logo on the hood. The only AT&T branding was its trademark blue and white globe on the quarter panels.
VIDEO: Remove Cellphone Logos With Sugar
By 3.14.07
One thing it doesn’t show is that it’s a good idea to cover up the rest of the phone in tape so you don’t get sugar in your keypad or elsewhere. Also, be gentle and patient. Press too hard and you could scratch the phone. — BEN POPKEN
Best Blank DVDs
By 12.8.06
Are brand-name items any better than no-name ones? It’s a question that shoppers have been asking themselves since before the markets were super. DigitalFAQ.com has endeavored to enlighten us as to the ways of the blank DVD. Where do they come from? Who makes them? Why are they purple?
KFC = Kentucky Fried Chicken
By 11.16.06
Thank god for small favors, “KFC” is back to Kentucky Fried Chicken after over a decade of trying to make us forget the “fried” part. Or, come to think of it, maybe it was the “Kentucky” they were worried about. Anyway, it’s back, and the Colonel himself has undergone a bit of a redesign. He now sports an apron, which is a nice touch.
