One of the more famous faces in advertising is set to change, as Dos Equis beer plans to retire the current version of the “Most Interesting Man In The World” and replace him with someone who is presumably of equal interest, globally speaking. [More]
advertising
![Tobacco Companies Criticized For Lax Age-Verification On E-Cigarette Websites](../../../../consumermediallc.files.wordpress.com/2013/09/dorffoncigs.png?w=300&h=225&crop=1)
Tobacco Companies Criticized For Lax Age-Verification On E-Cigarette Websites
Putting an age-verification gate on an adults-only website is arguably as helpful in keeping curious kids away as putting a cardboard cutout of a burly bouncer outside of a nightclub. But if a tobacco company is going to have a strict age-block on its cigarette site, shouldn’t its e-cigarette website have the same restrictions? [More]
![FanDuel CEO Admits: Maybe They Might Have Overdone It A Bit With The TV Ads](../../../../consumermediallc.files.wordpress.com/2016/02/screen-shot-2016-02-19-at-11-21-04-am.png?w=300&h=225&crop=1)
FanDuel CEO Admits: Maybe They Might Have Overdone It A Bit With The TV Ads
For several weeks during the recently concluded NFL season, either FanDuel or DraftKings were the top spenders on TV advertising, interrupting seemingly every show to tout how easy it is for the average Joe to win big at daily fantasy sports (assuming that the “average Joe” is in the elite tier of DFS players). That doesn’t include official sponsorship deals with teams, TV networks, and pro sports leagues (or that shoehorned-in DraftKings-sponsored subplot during the final season of The League). Looking back on it now, the CEO of FanDuel confesses that maybe they should tone it down a bit with the advertising going forward. [More]
![Well, At Least Advertisers Like The Nudity-Free Version Of Playboy Better](../../../../consumermediallc.files.wordpress.com/2015/10/playboybraille.jpg?w=680)
Well, At Least Advertisers Like The Nudity-Free Version Of Playboy Better
A few months ago, Playboy magazine announced that it would be acknowledging that the Internet is a thing and getting rid of full-frontal nude pictures, going for more PG-rated content, wider availability in stores, and some nice free publicity. Is it working? The magazine’s most important customers are pleased with the change: advertisers. [More]
![NBC To Get In On That Thursday Night Football Lovin’](../../../../consumermediallc.files.wordpress.com/2014/10/nflmasterlocl.png)
NBC To Get In On That Thursday Night Football Lovin’
For the last couple of seasons, CBS has been — with the exception of Thanksgiving night — the NFL’s sole dance partner on Thursday nights. But starting next season, CBS will have to get used to the idea of the league spending time romancing another “friend” — NBC. [More]
![San Francisco Wants High-Rise Verizon And Visa Ads To Come Down Before Super Bowl](../../../../consumermediallc.files.wordpress.com/2016/01/verizonbanner.jpg?w=300&h=225&crop=1)
San Francisco Wants High-Rise Verizon And Visa Ads To Come Down Before Super Bowl
With visitors coming to town for a high-profile sporting event next week, two high-rise buildings in San Francisco sold exterior ad space to Verizon and to Visa. There’s a problem, though: the ads, which are 15 and seven stories high respectively, are illegal, and the city wants them to come down before the Super Bowl. [More]
![Clooney on the left, Not-Clooney on the right.](../../../../consumermediallc.files.wordpress.com/2016/01/clooneynotclooney.png?w=300&h=225&crop=1)
Nespresso Suing Coffee Competitor For Using George Clooney Doppelgänger In Ads
There is only one actor named George Clooney shilling for an espresso company, and Nespresso wants to make sure consumers know he’s only working for them: the company’s Israel arm is suing a rival for using an actor who looks somewhat like the salt-and-pepper Clooney in ads, claiming it’ll confuse customers. [More]
![“Buy Here, Pay Here” Dealer To Return $700K To Consumers Over Deceptive Lending Practices](../../../../consumermediallc.files.wordpress.com/2014/07/used_cars_wide.jpg)
“Buy Here, Pay Here” Dealer To Return $700K To Consumers Over Deceptive Lending Practices
Federal regulators continued their crackdown on not-so-upfront “buy-here, pay-here” auto dealers today, ordering a Colorado-based dealer to pay nearly $1 million in restitution and fines for operating an abusive financing scheme. [More]
![Taco Bell Will Reportedly Use Super Bowl To Announce Year-Old “Quesalupa” Idea](../../../../consumermediallc.files.wordpress.com/2015/02/caseolupusgrid.png)
Taco Bell Will Reportedly Use Super Bowl To Announce Year-Old “Quesalupa” Idea
It’s been a year since we first got wind of the Taco Bell “Quesalupa” — or as Conan O’Brien put it, the “case of lupus” — and 11 months since the company began testing the vaguely taco-like object (complete with a soft, cheese-stuffed shell) in Dayton, Ohio. Now it looks like the Bell is set to unleash this menu item nationwide. [More]
![Tiffany Reminds Consumers (And Costco) That Their Brand Isn’t Just A Setting Name](../../../../consumermediallc.files.wordpress.com/2016/01/screen-shot-2016-01-09-at-4-03-49-pm.png?w=300&h=225&crop=1)
Tiffany Reminds Consumers (And Costco) That Their Brand Isn’t Just A Setting Name
A few months ago, a federal judge found in favor of Tiffany in a years-long dispute between the jeweler and warehouse club Costco. At issue was the name “Tiffany,” which the warehouse club was using as a generic term to describe a style of ring, and the jeweler claims as its brand identity. Now a new ad campaign from Tiffany is nominally aimed at brides, but might as well be mailed straight to Costco’s lawyers. [More]
![Wells Fargo Mocks Minnesota Vikings’ “Photo Bomb” Lawsuit](../../../../consumermediallc.files.wordpress.com/2016/01/nightaerial.png?w=300&h=225&crop=1)
Wells Fargo Mocks Minnesota Vikings’ “Photo Bomb” Lawsuit
A few weeks back, the Minnesota Vikings sued Wells Fargo, accusing the bank of trying “photo bomb” the team’s new stadium. Wells has since fired back, calling the whole thing “far-fetched.” [More]