your ad (now)here

Ann Fisher

1/3 Of American Adults Use Online Ad-Blockers, Few Publishers Try To Stop Them

If you’re one of the approximately 1/3 of American Internet users who employ an ad-blocker in your web browser, we don’t mind, because Consumerist doesn’t accept advertising. Other websites that do depend on ads for their income definitely do mind that customers are using ad-blockers, but they don’t really do anything to stop users. Why is that? [More]

In the U.S. alone, the report figures that nearly $11 billion in online ad revenue will be lost this year because of ad-blocking technology.

Ad Blockers Will Prevent You From Seeing $22B Worth Of Unwanted Ads This Year

Are you using an ad blocker on your web browser? If so, you probably don’t care what’s behind those grayed-out boxes where the ads are supposed to be. The folks who do care are the websites you visit, because they aren’t getting ad revenue from those grayed-out boxes. A new report says that ad-blocking will result in nearly $22 billion in lost ad revenue worldwide this year. [More]