Yesterday, we shared an image that leaked online of what appeared to be an upcoming novelty Oreo flavor: strawberry shortcake. This was slightly confusing, since we were under the impression that marketers and flavor mavens had declared strawberry shortcake to be one of the official flavors of Valentine’s Day. In the cookie aisle, it will be a flavor of spring and summer, hitting shelves at Walmart on April 4.
Yes, Mondelez confirmed that the leaked image is real, and the strawberry shortcake Oreos are coming. We’ve seen strawberry shortcake candy corn as a Valentine’s Day item in past years, and this year it also appeared as a flavor of white chocolate M&Ms as a Valentine’s Day exclusive at Target.
They’ll be a limited edition offering, in the smaller, 10.7 ounce square-shaped novelty Oreo flavor package.