Starbucks Will Add Live Barista Video To 2,400 Drive-Thrus
This adds a useful feature that other restaurants with drive-thru, notably McDonald’s and Sonic, have offered for a while: a running tally of the items you’ve ordered and the total as the employee enters them in the system, so the customer can verify the order in real time.
Ultimately, adding a video screen is about making the experience of shouting at an outdoor speaker more personal. “Our brand is defined quintessentially by the experience in our stores,” founder and CEO Howard Schultz told investors earlier this year, emphasizing one thing that may be even more important than coffee. “And our stores come to life by our people.”
Starbucks Is Adding Drive-Thru Video Screens to Improve Service [Bloomberg]
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