You may remember that Pepsi did something like this with a few vending machines a few years ago, only without Twitter. Starbucks tried letting people tweet drinks at each other last year. Mashable reports that people actually bought $180,000 worth of Starbucks gift tweets, which isn’t bad. However, while most Americans pass within a few miles of a Starbucks regularly, Regal isn’t in every city. Not all Regal locations accept the vouchers, anyway.
You don’t have to pay $12 for admission to a Starbucks. Sure, you could pick up your gift Coke at the concession stand without seeing a movie, but that would be weird.