A new promotion at Burger King in Singapore compares cheese to gold. Here at Consumerist, we agree, because we really like cheese. The Striking Gold burger comes in chicken and beef varieties and features nacho, Swiss, and American cheeses, all on one burger. It’s like a United Nations of not-terribly-exciting cheeses.

The best part of this ad by far are the fake awards that BK gave itself celebrating its own cheesetasticness, which isn’t a word and really shouldn’t be. We’re amused that BK is allegedly holding their own “Cheesiest BK Burger” ceremony, and the entire Consumerist editorial board officially volunteers to judge the next Golden Cheese Awards. You know, if they need judges.

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