Birds of a feather flock together, especially when there are some particularly tasty crumbs to be had. In thise case JCPenney is joining Macy’s in opening at 8 p.m. on Thanksgiving Day, the better to gobble up whichever tasty customers are tempted to start shopping as early as possible.

JCPenney needs this holiday boost to bolster its slippety-sliding sales and struggling image. It’ll open most of its 1,000 stores on Turkey Day, the same as Macy’s, and will stay open for 25 hours straight until 9 p.m. closing the next day, reports the Associated Press.

Last Year Penney’s didn’t open until 6 a.m. on Friday, and those precious hours it lost caused sales to slump right out of the gate in the holiday race.

It’s not all sigh-worthy news however — the company is also bringing back its traditional snow glob giveaway, something it passed on last year during the reign of CEO Ron “Let’s Get Crazy” Johnson: The retailer will hand out almost 2 million of the holiday globes starting at 4 a.m. on Friday.

“Obviously, we were one of the last to open (last year),” said Tony Bartlett, Penney’s executive vice president of stores. But he noted this year, “We’re all in.”

J.C. Penney to open at 8 p.m. on Thanksgiving [Associated Press]

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