In case you hadn’t heard, Burger King — a global, multibillion-dollar foodservice operation with nearly 60 years of history and a brand recognized by just about anyone — claimed on Wednesday that it was changing its name to “Fries King,” and even posted photo evidence of a one restaurant that had supposedly been updated, complete with new cups, a new sign, T-shirts and all the other things you might need to revise as the result of a name change.
It’s obviously a marketing stunt to promote a new french fry-ish product and is certainly not meant to be taken seriously. Name changes are not the kind of things that popular brands do on a whim, especially not when there are thousands of locations, almost all of them owned by franchisees who would want to have a say in whether the BK they have operated for years is suddenly an “FK.”
Speaking of which, just ponder for a moment all the potential jokes that could be made if the company did change its initials to FK.
And yet, in spite of this all, the Burger King Facebook page is chockablock with what appear to be actual complaints about the name change. Here is just a sampling…
I’m not so secretly hoping that these comments were actually planted by Burger King employees with the goal of getting a cynical jerk like me to write about their silly marketing ploy. It would mean I’ve been played for a sucker, but it would also restore a little bit of my faith in humankind.