Products sold in direct-response ads usually target a very specific problem, make consumers aware that they have the problem, and then present a product that solves that problem. The Bacon Bowl follows this pattern, except that we weren’t aware that Americans lacked ways to cram more bacon into our faces.

Hey, maybe that’s what you’re into. That’s cool. Much like the Perfect Tortilla Pan, all the Bacon Bowl does is give you a slightly more convenient way to make something that’s actually pretty easy to cook, and that maybe you shouldn’t be eating so many of in the first place.

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