After all, not everyone celebrates Christmas, but almost everyone in this great country can celebrate a festival of unbridled commerce.
Spending seven hours outside in below-freezing temperatures does sound really good right about now, and Target tells us they’ve actually been doing this Black Friday promotion for a few years now. In a statement, a Target representative explained to Consumerist:
Target periodically sends promotions and deals to REDcard holders, and Bonus Black Friday is a savings event we’ve offered our guests for the past several years during July. While Bonus Black Friday isn’t intended to be a preview of traditional Black Friday offerings, we use it as an opportunity to share great deals that are exclusive to Target.com.
So, it’s pretty much a Christmas in July promotion. That makes sense. We prefer that to having it be a version of extreme Christmas Creep.
In case you missed it, here’s our poll from the earlier post: