Creating A Burger Optimized For Photos, Not For Eating

McDonald’s Canada is currently in the midst of a fascinating marketing campaign called “Your Questions.” They’ve solicited questions from the public about McDonald’s products, and are….actually answering most of them, clearly and honestly. Sure, there’s still some marketing speak in there–a questioner who wonders why products are so high in fat and calories is asked, “Have you tried our Fruit ‘n Yogurt Parfait yet?” but the overall goal appears to be clearing up misconceptions and urban legends about McDonald’s products. Which is where this video of food stylists creating the Platonic ideal of a quarter pounder with cheese comes in.

Isabel in Toronto asked, “Why does your food look different in the advertising than what is in the store?” and received this video in response:

Behind the scenes at a McDonald’s photo shoot [YouTube]