Branded Vrooming Noises Are Way Better Than An Internal Combustion Engine

I can’t be the only one around here who read The Mouse and the Motorcycle by Beverly Cleary as a child and was disappointed that toy vehicles that move if you make vrooming sounds don’t exist in the real world. Domino’s in the Netherlands, on the other hand, has taken this concept and made it a reality. Except backwards. Which is why your pizza can now be delivered on a scooter that makes human-recorded vrooming sounds and advertises Domino’s as it rolls down the street.

Because their electric delivery scooters are silent, someone thought they ought to make a noise for safety’s sake. And if there has to be a noise, why can’t it say “Domino’s….vroom vroom vroom vroom … Pizza”?


Watching this video, the main argument against the sounds must be that it could make the driver a little batty.

Domino’s Pizza Safe Sound – Menselijk motorgeluid voor elektrische scooter [YouTube] (Thanks, GitEmSteveDave!)

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.