Most Americans Giving Black Friday The Cold Shoulder

Despite all the hype and hoopla and multi-page spreads, most Americans are planning on doing absolutely no shopping at all on Black Friday, according to a new survey.

A Harris Interactive survey found 87% of Americans saying they don’t buy the majority of their gifts during Thanksgiving Weekend. Rather, 51% said they do most of their holiday shopping during the month of December.

That doesn’t stop stores from trying though. I wonder what the most creative sales we’ll be seeing during this recessionary holiday shopping season. I’d like to see a sale where if you pick an item up and bring it to the register between your teeth you get 20% off.

The study was conducted by Harris Interactive, and paid for by, an online shopping cash-back and coupon site that has a vested interest in proving that people don’t want to shop in person.