How Local Is That "Locally Grown" Produce At Your Grocery Store?

Last October, Walmart announced a pledge to double the amount of produce it purchases from local growers by 2015, with the three-pronged goal of saving on fuel costs, reducing spoilage and catering to a growing consumer appetite for local produce. But while Walmart defines “local” as grown and sold in the same state, your grocery store might have a different definition for the term.

The Wall Street Journal’s look at the world of local produce includes a sidebar that gives the definition of “local” produce at three major national grocery chains:

* Safeway (including Dominick’s, Genuardi’s, Von’s, Randall’s and others): Produce isn’t “local” if it requires more than an eight hours on the road to reach the store.

* Kroger (including Ralphs, Fred Meyer, Fry’s and others): Doesn’t put a strict definition on the term, saying it “can refer to produce grown in the same state or within the same region of the country.”

* Supervalu (including most Albertsons stores, Acme, Shaw’s Jewel-Osco and others): Though Supervalu tells the Journal that it buys between 25-40% of its produce locally, “local” can mean something different at each of the company’s subsidiary brands.

How much of a concern is buying local to you? Do you trust grocery stores when they say they are buying locally?

‘Local’ Grows on Wal-Mart []

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