When you mention the name of Germany-based supermarket chain Aldi to most Americans, you get one of three responses: “I love Aldi; it’s so cheap!”; “Aldi? No thanks, I prefer higher-end supermarkets”; “Aldi? Oh yeah, I remember that ‘Rock Me Amadeus’ song. Oh wait… that’s Falco.” The company, which already has some 1,400 stores stateside, is planning a large-scale expansion in the coming years that it hopes will win over those last two categories of consumers with low prices and make it a dominant player in the U.S. [More]
