KFC Expands On-Butt Ads For Double Down

A few weeks ago, we wrote about KFC trying to add some sex appeal to their fried-chicken-as-bun Double Down by paying college coeds to advertise the sandwich on their butts. The guerilla marketing campaign must have had some success, because it is now widening.

KFC is now paying $500/day to young women at Colorado State Univ., Indiana Univ., and James Madison Univ. to slap the Double Down name on the back side of their sweatpants and hand out $5 coupons to passersby.

One branding expert tells USA Today that “KFC is becoming the Hooters of fast food,” because of this campaign and the President for the National Organization for Women decries it all as “12-year-old boy humor.” But the women who have signed up for the gig say it’s no big deal and the money is good.

A 21-year-old Colorado State student, who plans to go to Las Vegas with the cash, explains:

“There are worse things that sweatpants could say”
She and two friends will pass out the coupons at CSU’s homecoming football game Saturday. “There will be girls in a lot less clothing at the game. We’re just wearing something we’d wear to bed.”

KFC pastes its Double Down ad on more students’ butts [USA Today]


Edit Your Comment

  1. sp00nix says:

    baby got back

  2. Caffinehog says:

    When I read that they were expanding the on-butt ads, I got an image in my head of the ads on XXXL sweat pants…..

  3. Applekid ┬──┬ ノ( ゜-゜ノ) says:

    I’ve been waiting all day for this. Did you know it’s been 6 months?


  4. JCH4H says:

    Where can I sign up? $500 a day to wear the KFC logo on my ass? I’m down…..I may even be double down.

  5. Loias supports harsher punishments against corporations says:

    “because it is now widening.”

    Self-perpetuating advertising.

  6. TerpBE says:

    They’re also trying to get Jennifer Lopez wear a similar pair of sweatpants, but on the back it says “Try KFC’s new Double Down. This one-of-a-kind sandwich features two thick and juicy boneless white meat chicken filets (Original Recipe® or Grilled), two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel’s Sauce.”

  7. Bativac says:

    $500 a day? Are you serious!? Are they looking for balding 30something white men to wear tiny shorts advertising their fast food chicken sandwich?

    I have some shame and even a little dignity but they can both be purchased for $500 a day.

    • MaxH42 thinks RecordStoreToughGuy got a raw deal says:

      I am of a similar follicular and temporal persuasion, and I’m hoping that maybe they will pay us at least that much to put a competitor’s logo on our ass.

      • Sparkstalker says:

        That’s a brilliant idea. I need to contact KFC marketing to see how much they’d pay me per day to wear a t-shirt that says “Body by Popeye’s”…

        • Keavy_Rain says:

          Oh, that reminds me of when I was in high school and had my yearbook picture taken in a “Body by Ben and Jerry’s” T-shirt.

          It was the one moment in my life that I actually wished I was buff, just for the irony.

  8. DurkaDurkaDurka says:

    “The guerilla marketing campaign must have had some success, because it is now widening.”

    You know, if they advertise on fat people, they get much more billboard space for the buck. Then again that might deter anyone from eating fast food.

  9. Why is this on Consumerist? says:

    $500 is absolutely unreal. I mean, if you give the pants away you’ll probably get a lot more bang for your buck than paying $50 per person, much less $500. I don’t even make $500 per WEEK.

  10. jdmba says:

    How does that make their menu more appealing? I this we all know who they are, I just have no interest in eating there.

  11. Mecharine says:

    Reminds me of the times I saw girls wearing those Juicy pants. I always wondered, is it because they have wet butt syndrome that their pants are juicy?

  12. sheldonmoon69 says:

    If I had the goods to get the looks, I’d do it for $500 per day for sure!

    Women’s butts attract the looks of men. It’s not sexism, it’s DNA.

  13. Darury says:

    President for the National Organization for Women decries it all as “12-year-old boy humor.”

    This would be the same NOW that has no issue endorsing canidates who refer to their female opponents as “whores”. Yeah, they’ve got some credibility regarding marketing.

  14. RWD_V8 says:

    I know that I don’t have the gender or assets to properly wear the pants, but I’d accept $500 a day to be a talent scout.

  15. reynwrap582 says:

    As a fat guy, I think I should whip up a pair of these sweatpants and make KFC pay me $500 a day to NOT wear them.

  16. Scuba Steve says:

    500 a day? Really?

    The guy in the chicken suit only makes minimum wage.

    • TheGreySpectre says:

      is this 500 per day per person or $500 per day per store. I have a hard time believing that handing out coupons while wearing a special pair of pants is worth $125k a year.

  17. Miss Dev (The Beer Sherpa) says:

    I want a pair of these SO BADLY as “double down” is an inside joke in my group of friends. It would be epic. EPIC.

  18. dolemite says:

    Ahh…good ‘ol JMU. There was definately some good advertising space up there. To be 20 again…

  19. NotEd says:

    Widening butt campaign!

    News at 11.

  20. crazydavythe1st says:

    NIce pic. I agree, a “10” it is :)

  21. Azzizzi says:

    I wonder why it took someone so long to think of this kind of advertising. Whether you like it or not, it’s effective.

    • richcreamerybutter says:

      Advertising this sandwich on an ass conjures up a traumatizing vision of deep fried meat/poo or deep fried meat/anal sex. So in my case, it’s not at all effective.

  22. Straspey says:

    Great !!

    Another Fast Food/Casual Dining Article only hours after I began my project earlier today.

    Add another dollar to my “Haute Cuisine Project.”

    That’s a big $2 so far.

  23. YouDidWhatNow? says:

    The fact of the matter is that the eyes of men are on the butts of attractive women more than any other subject…ever.

    If you can’t cope with that…momma’s basement is probably the best living quarters for you.

  24. TasteyCat says:

    Who do they have to sleep with to get that job?

  25. dg says:

    Sounds like honest cash to me. Good for beer, books, or whatever else college kids need these days… I’ll bet the only people crying about this are:

    * Guys – they can’t get the job – wrong gender

    * Ugly bitches – jealous again because they’re just sooooooo ugly…

    * Cute, but dumb girls – their friend got the jump on the job before they did… jealous again!

  26. gman863 says:

    I remember a Burger King TV commercial a few years ago where Sir Mix-A-Lot did a BK modified jingle version of “Baby Got Back” – complete with a full crew of badonkadonk dancers.

    Since KFC either didn’t want to get sued for plagerism or (more likely) couldn’t afford to hire an old-skool rapper with a one-hit-wonder buttcheek song, I guess this was the next best option.

  27. pot_roast says:

    Wow. $500 a day? I’m a guy and I’ll protest this because I can’t get paid $500/day just for standing around in sweatpants and letting people look at my ass. :(

  28. skywatchbob says:

    Appropriate placement. Eat one and you will double down in a few hours alright.

  29. Jack Straw from Wichita says:

    effective advertising, saw this girl’s ass, read the description of the double down and decided to get one today at lunch. not very good… looks nothing like KFC crispy chicken normally does (had only a little crispiness on the edges but was otherwise a greasy piece of white meat that was difficult to handle and not at all worth the $6 they’re charging for it.

    i would rather eat out one of these CSU girl’s assholes than buy another one of these things.

  30. pyrobryan says:

    $10 bucks says they wouldn’t pay a girl who would eat a double down to advertise on her butt, even though there would be a lot more space on which to print.

    And also, $500 per day? Seriously? And at the same time that they are complaining that their sales are down.