A few weeks ago, we wrote about KFC trying to add some sex appeal to their fried-chicken-as-bun Double Down by paying college coeds to advertise the sandwich on their butts. The guerilla marketing campaign must have had some success, because it is now widening. [More]
hold the buns
KFC Pays College Girls To Advertise Double Down On Their Butts
By 9.22.10
Some might look at the KFC Double Down — aka the bacon and cheese sandwich with fried chicken “buns” — and say “a moment on the lips, a lifetime on the hips.” But the fried chicken chain is hoping you’ll associate the sandwich with the rear ends of young college women. [More]
