Do you look at your baby and say, “I love him/her so much, but why can’t he/she be more fashionable?” Well, the braintrust at Pampers has come to your rescue with a new line of colorful poop-and-pee-absorbers designed by Cynthia Rowley.

The new 11 designer styles of Pampers will start going on sale at Target stores in mid-July.

Those wishing to have fashionable ankle-biters will have to pay for the privilege, with a 24-pack of the Cynthia Rowley Pampers going for a suggested retail price of $15.99, around $6 more than you’d pay otherwise.

For now, the designer disposables are a limited-time thing, though that could change if they prove to be a retail success story.

Also of note, these high-price diapers use the controversial Dry Max technology, which is currently under investigation for allegedly causing rashes and sores in its infant users.

Pampers offers designer-brand diapers [AP]

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