Tonight at 7:30 Eastern the third and final installment in the “United Breaks Guitars” music trilogy hits the streets in a live webcast release party. As you wait for that latest hot joint, relive the magic and catch up on the story of the country singer who watched in horror from their airplane as baggage handlers tossed around his Taylor guitar on the tarmac and broke it, by watching the first two videos:

Dave Carrol is a PIMP. He leveraged getting jacked by United Airlines into a platform for his music, a public relations disaster for the airliner, and a beacon of hope for aggrieved travelers to come. We salute you.

PREVIOUSLY:
United Breaks Guitars
Did Dave Carroll’s Broken Guitar Videos Cost United $180 Million?
Dave Carroll Launches Second “United Breaks Guitars” Song And Video

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.