Was it a hacker? Probably not. Was it a translation error? Who knows. Here’s the official #Amazonfail apology email (again) for your reading pleasure. It is, apparently, the final word on the matter.

Amazon says:

This is an embarrassing and ham-fisted cataloging error for a company that prides itself on offering complete selection.

It has been misreported that the issue was limited to Gay & Lesbian themed titles – in fact, it impacted 57,310 books in a number of broad categories such as Health, Mind & Body, Reproductive & Sexual Medicine, and Erotica. This problem impacted books not just in the United States but globally. It affected not just sales rank but also had the effect of removing the books from Amazon’s main product search.

Many books have now been fixed and we’re in the process of fixing the remainder as quickly as possible, and we intend to implement new measures to make this kind of accident less likely to occur in the future.

Our favorite reaction to the whole snafu came from Gore Vidal:

“What kind of a childish game is this?” Vidal said Monday. “Why don’t they just burn the books? They’d be better off and it’s very visual on television.”

The media seems comfortable with Amazon’s explanation. Are you?

Who moved my rank? Sales rank purged from Amazon [AP]

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