Changing Their Tune

Subscription e-book service Oyster launched a retail component Wednesday.

Oyster, The ‘Netflix For Books’, Aims To Take On Amazon With Launch Of E-Book Store

When Oyster launched in 2013, it claimed to be the e-book version of Netflix, offering customers an all-you-can-read lending library of around 100,000 books for a monthly subscription of $9.95. A year and a half later, the company seems to have realized that a buffet of sometimes unheard of books isn’t exactly what consumers are looking for. So in an attempt to bring the latest and greatest titles to readers, the company now plans to secure its foothold in the e-book market with the launch of a retail component aimed to compete with Amazon, Apple and other online booksellers.  [More]