The New York Times bestseller list is, at this point, an institution. Reaching number one is a coveted spot that not only allows you to sell more copies of your book, but also lets you put “NYT Bestselling Author” in front of your name on your next one. The prerequisite for the list, is, of course, selling lots of copies of your book. So how did a book that barely exists and nobody ever heard of manage to become a bestseller? [More]
