JD Power and Associates ranked American Express at the top of their 2008 Credit Card Satisfaction Study. Customers gave the company high marks in interaction, billing and payment processes, reward programs, fees and rates, and benefits and services, with the first three factors standing out in particular. Capital One and HSBC, which target revolvers with lower credit scores, received the worst marks. Oddly, Discover got second place. People must really like their two-cycle billing (see “Two-Cycle Billing And Why It’s Evil“). Full rankings inside…

Customer Satisfaction Index Ranking (1,000 point scale)

American Express 783
Discover Card 751
Industry Average 724
National City 721
Chase 719
U.S. Bank 716
WaMu 712
Citi Cards 710
Wells Fargo 709
Bank of America 692
GE Money 683
Target Visa 682
Capital One 678
HSBC 667

Source: 2008 Credit Card Satisfaction Survey [J.D. Power and Associates ]

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PREVIOUSLY: JD Power Credit Card 2007 Customer Satisfaction Survey (Photo: Tengaport)

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