The grocery shrink ray continues firing unabated, this time scoring a direct hit on Dawn soap. Reader Courtney reports that Dawn containers, once a proud 740 ml, have now shrunk to a mere 650 ml—a loss of 90 ml of bleach-alternative cleanliness!

Even worse, the new containers are elongated, giving consumers the false impression that they are receiving more soap. It goes without saying that the price remains the same. Very dirty, Dawn.

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