According to the Star Tribune, Starbucks recently decided to resurrect its original bare-breasted mermaid logo, much to the dismay of the Christian group, “The Resistance,” who is calling for a national boycott. The logo, based on a 16th Century Norse woodcut, will be on Starbucks cups for at least a few more weeks and will be the permanent logo for Pike Place bags of coffee. According to the Christian group, the logo “has a naked woman on it with her legs spread like a prostitute,” and that “the company might as well call themselves Slutbucks.” We didn’t even know that mermaids had legs. More, inside…
The article says,
The image is a less-revealing version of what the chain used for many years, starting when it first opened in Seattle in 1971. That original logo was resurrected in its Northwest outlets for a time in 2006 to mark the chain’s 35th anniversary.
Company spokeswoman, Bridget Baker said the newly revived logo was “modified a bit [from the original] based on feedback” from Starbucks customers during its 2006 appearance. “We feel it’s appropriate,” she said. Howard Shultz, Starbucks’ founder, said in his book, “That early siren, bare-breasted and Rubenesque, was supposed to be seductive as coffee itself.”
We seriously doubt this logo is obscene enough to deter anyone from their morning cup. From what we know of coffee drinkers, still photos from German scheissen porn wouldn’t separate them from their hot liquid crack.